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News | New Products
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Green Bay Packaging Wausau Celebrates 50th Anniversary
Manufacturer of corrugated containers, displays, and more sells to many industries and reportedly has a history of innovation in packaging
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Color-Logic Issues Certification to Epson
Company has certified the Epson SurePress L-4033AW with iSi MaxPrint RIP supports file formats required to produce the Process Metallic Color System
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Glenroy Acquires PF Flexibles
The acquisition is expected to allow Glenroy to provide customers with high-quality stand-up pouches
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Cortec Corrosion Inhibiting Films Are Made to Order
EcoCortec VpCI films and bags, available in custom sizes and shapes, are said to offer strong protection for metal parts
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FTA Announces Custom Branded Book Program
Program allows companies to personalize FTA books with their logos as gifts to customers, prospects, etc.
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Rohrer Wins Award for OTC Package
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DEStech Book Covers Cartons, Corrugated, & More
The 2nd edition of Cartons, Crates, and Corrugated Board includes expanded data on tests, designs, materials, and regulations
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WS Packaging Reports New Product Groups
- October 30, 2013
GREEN BAY, WI | WS Packaging Group has realigned its product segments into four new groups to more effectively communicate its focus on innovative packaging and branding solutions. The four product groups are WSPackaging&Label, WSPromotion, WSAutomation, and WSTechnology. The corporate branding umbrella remains WS Packaging Group Inc.
“Our goal for the rebranding was to reduce the overall number of product groups and effectively organize our product brands under appropriate headings,” says Mark Moorhead, corporate director, marketing. “These new product group names leverage the strength, equity, and investment in the WS Packaging brand at the product group level, and then by extension, specific product and service brands.”
WSPackaging&Label is the largest product group, with offerings that include labels (pressure-sensitive, glue-applied, and in-mold), folding cartons, shrink decorations, dome labels, MultiVision (http://www.wspackaging.com/extendedtext) extended text labels, flexible packaging, compliance labels, and printed and specialty tape.
WSPromotion encompasses the highly specialized product offerings for games and sweepstakes. Also included in this product group are coupons and folded booklets, large-format graphics and signs, POP/POS materials, brochures, booklets, overwraps, and hang tags.
WSAutomation reflects a more succinct and broader platform of its capabilities as a label applicator OEM. The company says it is a single-source provider for equipment engineering, manufacturing, installation, and support for label applicator solutions.
WSTechnology covers a broad range of new developments that are already commercialized, as well as ongoing research and development efforts focused on bringing new technologies to commercial application. Current advancements offering application solutions to brand owners include RFID tags and applicators, NFC/Near Field RFID, track and trace, serialization, brand protection, LinerLESS, and LinerLITE.
“The rebranding simplifies and clarifies our products and services in a way that would make it easier to understand by our customers, employees, and the markets we serve,” Moorhead says. “This is a clear and expandable naming and brand architecture that guides policy development. The structure will also save time and costs in naming new or acquired brands and products, all in the context of a coherent brand portfolio.”