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News | New Products
Frito-Lay floor stand honored as Temporary Display of the Year and Most Creative Temporary Display
Demand for space is said to be strong for the 2016 trade fair for plastics and rubber, with 3,000 exhibitors expected to fill the halls
The 3600 Series undergoes an engine upgrade to run at higher speeds, reportedly with no loss in print quality
The Solution Coating Technical Center will offer customer trials and demos, toll coating, and R&D for the coating industry
The Tau 330 UV inkjet digital label press is said to provide up to 2 hours of uninterrupted printing, fewer changeovers, and less downtime
The DSS Compact Coex die is said to provide many benefits with less height and weight
The SPI Automatic Film Splicer performs non-stop film changes in food and beverage packaging operations
Directories | Reports
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- October 30, 2013
GREEN BAY, WI | WS Packaging Group has realigned its product segments into four new groups to more effectively communicate its focus on innovative packaging and branding solutions. The four product groups are WSPackaging&Label, WSPromotion, WSAutomation, and WSTechnology. The corporate branding umbrella remains WS Packaging Group Inc.
“Our goal for the rebranding was to reduce the overall number of product groups and effectively organize our product brands under appropriate headings,” says Mark Moorhead, corporate director, marketing. “These new product group names leverage the strength, equity, and investment in the WS Packaging brand at the product group level, and then by extension, specific product and service brands.”
WSPackaging&Label is the largest product group, with offerings that include labels (pressure-sensitive, glue-applied, and in-mold), folding cartons, shrink decorations, dome labels, MultiVision (http://www.wspackaging.com/extendedtext) extended text labels, flexible packaging, compliance labels, and printed and specialty tape.
WSPromotion encompasses the highly specialized product offerings for games and sweepstakes. Also included in this product group are coupons and folded booklets, large-format graphics and signs, POP/POS materials, brochures, booklets, overwraps, and hang tags.
WSAutomation reflects a more succinct and broader platform of its capabilities as a label applicator OEM. The company says it is a single-source provider for equipment engineering, manufacturing, installation, and support for label applicator solutions.
WSTechnology covers a broad range of new developments that are already commercialized, as well as ongoing research and development efforts focused on bringing new technologies to commercial application. Current advancements offering application solutions to brand owners include RFID tags and applicators, NFC/Near Field RFID, track and trace, serialization, brand protection, LinerLESS, and LinerLITE.
“The rebranding simplifies and clarifies our products and services in a way that would make it easier to understand by our customers, employees, and the markets we serve,” Moorhead says. “This is a clear and expandable naming and brand architecture that guides policy development. The structure will also save time and costs in naming new or acquired brands and products, all in the context of a coherent brand portfolio.”