Flexible Packaging Assn. presents highest achievement honors for sterile bags and vacuum skin packaging.Read more
Enterprise Labeling Solutions offer an efficient way to meet the needs of OSHA compliance for labeling of chemicals.Read more
At well over 1 million sq ft and growing, the triennial plastics showcase will have operating equipment at 400+ booths.Read more
PFFC's "On Print" columnist Dene Taylor will present educational session on packaging.Read more
News | New Products
Du Caju Printing & Packaging looks to Iggesund Paperboard
Interlam Pro Emerytex clear overlaminate now offers a durable, sand-textured finish for greater uniformity and appearance
The EVO 150 web guide controller features a lighted touch screen operator panel with icons for basic functions
More than 2,300 visitors is 12% increase over 2013 event
The slitter/rewinders, intended for Bemis’s recapitalization program, are expected to bring added productivity and ergonomics
Dual motor drive retrofit reportedly allows older sheeters to remain competitive
The event is expected to draw record numbers of exhibitors in a record amount of space, and to be the most NPE in history
Directories | Reports
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- October 30, 2013
GREEN BAY, WI | WS Packaging Group has realigned its product segments into four new groups to more effectively communicate its focus on innovative packaging and branding solutions. The four product groups are WSPackaging&Label, WSPromotion, WSAutomation, and WSTechnology. The corporate branding umbrella remains WS Packaging Group Inc.
“Our goal for the rebranding was to reduce the overall number of product groups and effectively organize our product brands under appropriate headings,” says Mark Moorhead, corporate director, marketing. “These new product group names leverage the strength, equity, and investment in the WS Packaging brand at the product group level, and then by extension, specific product and service brands.”
WSPackaging&Label is the largest product group, with offerings that include labels (pressure-sensitive, glue-applied, and in-mold), folding cartons, shrink decorations, dome labels, MultiVision (http://www.wspackaging.com/extendedtext) extended text labels, flexible packaging, compliance labels, and printed and specialty tape.
WSPromotion encompasses the highly specialized product offerings for games and sweepstakes. Also included in this product group are coupons and folded booklets, large-format graphics and signs, POP/POS materials, brochures, booklets, overwraps, and hang tags.
WSAutomation reflects a more succinct and broader platform of its capabilities as a label applicator OEM. The company says it is a single-source provider for equipment engineering, manufacturing, installation, and support for label applicator solutions.
WSTechnology covers a broad range of new developments that are already commercialized, as well as ongoing research and development efforts focused on bringing new technologies to commercial application. Current advancements offering application solutions to brand owners include RFID tags and applicators, NFC/Near Field RFID, track and trace, serialization, brand protection, LinerLESS, and LinerLITE.
“The rebranding simplifies and clarifies our products and services in a way that would make it easier to understand by our customers, employees, and the markets we serve,” Moorhead says. “This is a clear and expandable naming and brand architecture that guides policy development. The structure will also save time and costs in naming new or acquired brands and products, all in the context of a coherent brand portfolio.”