Featured Stories
Web Lines | Action Plan for CD Buckles, Part 3
Web handling expert Tim Walker offers mechanisms, descriptions,a and remedies for your cross direction buckles.
Read moreShow Preview | Labelexpo Europe 2017 Is its Largest Exhibition To-Date
Show will occupy 9 halls and more than 35,000 sq meters
Read moreCoating Matters | Balancing Slot Die Design
How slot die geometry can improve flow control and reduce coating defects.
Read moreSticking With It | Overview of Radiation Curable Pressure-Sensitive Adhesives
Adhesives expert Ingrid Brase considers the benefits and drawbacks of radiation curable products.
Read more•
•
•
•
News | New Products
-
Hamillroad to Launch Screening System
Bellissima DMS Digitally Modulated Screening for flexo is said to provide benefits that include high quality printing and reduced press issues
-
Hayden Offers In-House Coating Services
The company will resurface rolls, among other services, at customer plants
-
Constantia Flexibles Invests in German Plant
Blown film extrusion lines and a dual metallizer are among the equipment that will be added to produce films for food packaging
-
WaveGrip Carriers Now Available in Colors
Help beverage producers differentiate their brands
-
Davis-Standard Completes Maillefer Acquisition
Maillefer joins its expertise in wire, cable, pipe, and tube production to Davis-Standard’s extrusion operation
-
Polymag Tek & Static Clean Form Alliance
The two companies will distribute each other’s products in North America, providing a suite of cleaning and static elimination solutions
-
New Symposium for Printers Maps Path into Flexible Packaging
Newly organized FPK Resources stages "A Map for Printers to Manufacture Flexible Packaging," targets printer business owners
White Papers
• Anti-counterfeiting Technologies for Packaging
• Hermetic-Seal Performance of BOPP Laminate Structures in VFFS Pouch Applications
• Methods and Design Considerations for the Application of Hot Melt Coatings
• Specialty Coatings to Help Packaging Stand Out in the Grocery Aisle
• BOPP Laminate Structures for “Over-the-Mountain” VFFS Pouch Applications
• How a Full Lineup of Coatings Can Transform Packaging
Expert Advice
Marketing Report How-To
Marketing Mojo Archive Stephanie Millman's Bio
WS Packaging Reports New Product Groups
- Published: Wednesday, 30 October 2013 07:30
GREEN BAY, WI | WS Packaging Group has realigned its product segments into four new groups to more effectively communicate its focus on innovative packaging and branding solutions. The four product groups are WSPackaging&Label, WSPromotion, WSAutomation, and WSTechnology. The corporate branding umbrella remains WS Packaging Group Inc.
“Our goal for the rebranding was to reduce the overall number of product groups and effectively organize our product brands under appropriate headings,” says Mark Moorhead, corporate director, marketing. “These new product group names leverage the strength, equity, and investment in the WS Packaging brand at the product group level, and then by extension, specific product and service brands.”
WSPackaging&Label is the largest product group, with offerings that include labels (pressure-sensitive, glue-applied, and in-mold), folding cartons, shrink decorations, dome labels, MultiVision (http://www.wspackaging.com/extendedtext) extended text labels, flexible packaging, compliance labels, and printed and specialty tape.
WSPromotion encompasses the highly specialized product offerings for games and sweepstakes. Also included in this product group are coupons and folded booklets, large-format graphics and signs, POP/POS materials, brochures, booklets, overwraps, and hang tags.
WSAutomation reflects a more succinct and broader platform of its capabilities as a label applicator OEM. The company says it is a single-source provider for equipment engineering, manufacturing, installation, and support for label applicator solutions.
WSTechnology covers a broad range of new developments that are already commercialized, as well as ongoing research and development efforts focused on bringing new technologies to commercial application. Current advancements offering application solutions to brand owners include RFID tags and applicators, NFC/Near Field RFID, track and trace, serialization, brand protection, LinerLESS, and LinerLITE.
“The rebranding simplifies and clarifies our products and services in a way that would make it easier to understand by our customers, employees, and the markets we serve,” Moorhead says. “This is a clear and expandable naming and brand architecture that guides policy development. The structure will also save time and costs in naming new or acquired brands and products, all in the context of a coherent brand portfolio.”
This email address is being protected from spambots. You need JavaScript enabled to view it.