- December 22, 2014, Mark Lusky
Mark Lusky offers a few guidelines to consider when it comes to what should be said on a product label.
- October 08, 2014, Mark Lusky
Marketing communications expert Mark Lusky offers three tips to rethinking your branding in light of the movement toward "humanized" design
- July 29, 2014, Mark Lusky
Here are three simple steps product manufacturers can take to help ensure good PR—personal relations—with prospects and present customers alike
- June 03, 2014, Mark Lusky
Just as the advent of television didn’t destroy the appeal of print communications, digital won’t relegate it to the junk heap either.
- March 05, 2014, Mark Lusky
Here are 3 ideas to consider for branding in an industry that initially requires no promotion
- February 11, 2014, Mark Lusky
As consumers become much more savvy about ingredients, product manufacturers would be wise to examine their claims
- January 22, 2014, Mark Lusky
Can label shock value give a product's audience a reason to buy?
- December 30, 2013, Mark Lusky
Here are three tips that can help trigger ideas for your customers' labels
- October 01, 2013, Mark Lusky
Labels can provide one excellent channel for encouraging reviews and suggestions for improvement
- September 04, 2013
There’s an old adage that any PR is good PR—that exposure is valuable regardless of the reasons. I beg to differ
- July 23, 2013, Mark Lusky
PR pro Mark Lusky offers 5 ways to use labels to expand and reinforce communication
- June 25, 2013, Mark Lusky
PR efforts with your staff and suppliers can prove a very valuable complement to customer and shareholder relationship-building.
- May 21, 2013, Mark Lusky
PR pro Mark Lusky offers 6 tips on how to handle negative feedback from online reviews
- April 15, 2013, Mark Lusky
This isn't your mother's PR. Company reputations can be built and burned in a day.