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News | New Products
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Convertech Brand to Fully Transition to Double E Group Same Team, Same Excellence, Unified Name
Double E Group has announced that Convertech, one of its subsidiaries and a trusted provider of core chucks and shaft solutions for the converting industry, will now operate solely under the Double E Group brand.
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Pulse is Making Print Simple at Labelexpo Europe 2025
Narrow web ink specialist Pulse is Making Print Simple at Labelexpo Europe 2025, as it challenges flexo printers to rethink how they work and shows solutions that turn production bottlenecks into revenue generators.
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ROTOCON to debut at Labelexpo Europe with three machine demonstrations
ROTOCON will make its Labelexpo Europe debut, exhibiting together with HS Machinery on stand 4D21.
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At Interphex Japan, IL Group to Showcase Innovative Labeling Solutions and Contract Packaging Services
IL Group, a specialist in multifunctional labeling solutions for the pharmaceuticals and healthcare sectors
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Revolutionizing Adherence: Clinical Trials Go Digital with Enhanced Key-Pak®
Keystone Folding Box Co., a leading provider of paperboard packaging solutions, has announced a strategic partnership with Med-Con Technologies
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Innovating for Circularity: How New Sustainability Initiatives Are Shaping the Future of Labeling
In the face of growing regulatory, environmental and consumer pressures, the packaging and labeling industry continues to advance technologies and solutions that help to support a circular economy.
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New Product Development: RKW Horizon®–MDO-PE Films with EVOH Barrier
RKW Horizon® is the new generation of sustainable PE plastic films based on the latest MDO technology.
Expert Advice
Evolution of Your Sales Approach
- Published: July 29, 2013
Now that customers have become much more savvy at gathering information about your products and services, a traditional sales approach has become archaic. What can you do to map your organization’s approach to have effective interactions with your customer that continue to grow revenue and market share?
An obvious start would be to implement an integrated Contact Relationship Management (CRM) system and open communication between departments. To keep tossing out leads and expecting the sales people to pull in more and more sales without providing them an army of helpers throughout the sales cycle will lead to serious dysfunction. Even without a CRM or way to immediately share contact and sales information between departments, you need to establish your sales approach to engage more contributors to the sales process. Consider your ‘sales team’ to be much more expansive than the people that have “sales” or “business development” in their title. Contributors include management, marketing, customer service, field service/maintenance, and even accounting.
When everyone has access to information on the customer’s sales/order process, then each person who interacts with the customer has the potential to move sales along as well as introduce new opportunities to buy. Use technology to your advantage. It keeps everyone connected almost immediately with text messages, email, online chat, and keyword opt-in services to pull data and alerts when and you want them.
When you map your organization to support a new collaborative sales approach, then everyone who can connect with your customers is considered (and provided incentive to be) a contributor to the sales cycle. Ultimately, your customers will become more attached to your organization, and your sales revenue will grow.