The Source of Your Mojo, Step Two

Published: January 03, 2012, By Stephanie Millman

What do people think and feel about your brand every time they encounter it? Now let’s look into the second step.

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The Source of Your Mojo

Published: December 08, 2011, By Stephanie Millman

How do you demonstrate and reinforce the strengths of your brand each time your customers and prospects encounter it?

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Marketing Mojo

Published: November 08, 2011, By Stephanie Millman

Marketing Mojo is not something static – it requires openness to new ideas, the ability to put yourself in someone else’s shoes and to take risks when you believe there’s a reason to deviate from the same tired message.

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