Plateau in Sales Revenue?

Published: October 27, 2015, By Stephanie Millman

Having sales growth is invigorating, but every company reaches a revenue plateau. Recognize when adjustments must be made to offset an unavoidable flat line.

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Not Invented Here Syndrome—Web Site Development Roadblock

Published: July 29, 2015, By Stephanie Millman

People who suffer from NIH syndrome can really kill the spirit of a company culture and waste a lot of time and money.

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The Brand of the American Soldier

Published: May 24, 2015, By Stephanie Millman

The brand of the American Soldier has the most responsibility because to buy into the brand, you are agreeing to put a life on the line to protect you country's freedom. Brand is an emotion—a feeling.

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Presenting Your Big Idea Is Easy as Pie

Published: March 19, 2015, By Stephanie Millman

If you have an opportunity to present to a small group or large audience, make sure you can communicate your message simply. Don't spray your audience with all of the information and force them to make sense of it.

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PowerPoint Is NOT a Presentation!

Published: December 17, 2014, By Stephanie Millman

Using PowerPoint to create and lead you through a presentation can inhibit your message and bore the viewer. Take the challenge and present without PowerPoint!

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Technology "and Stuff"

Published: November 07, 2014, By Stephanie Millman

How do you decide who and how to represent your brand? then if something bad happens, do you blame others or own your mistakes and move forward?

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How To Kill a Great Campaign

Published: September 14, 2014, By Stephanie Millman

Too many managers insert their demands on what is published in advertising and marketing packaging, making what should be a single-focused, clear message a disconnect mess of content. Ultimately this reflects poorly on their company and the point of the campaign is lost.

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3 Final Tips for Effective Online Ads

Published: June 22, 2014, By Stephanie Millman

Tips for effective online advertising include trial and error, a/b split testing, show your brand on every frame, and give the viewer a targeted experience once they click on your ad.

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Words Matter—Online Advertising Copy

Published: May 06, 2014, By Stephanie Millman

Words matter when it comes to online advertising. Writing copy for online ads is a critical part of the campaign.

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Online Advertising Design

Published: March 12, 2014, By Stephanie Millman

There are very few marketing communications designers in our industry, so it is highly recommended that you outsource your creative, but provide strong guidance.

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