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Nobelus Launches Entry-Level Komfi® Thermal Laminator
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Double E Group Mourns the Loss of Founder and Converting Industry Pioneer, Richard Edward Flagg
Double E Group announces with profound sadness the passing of its founder, Richard Edward “Ed” Flagg, on June 23, 2025. He was 85.
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Convertech Brand to Fully Transition to Double E Group Same Team, Same Excellence, Unified Name
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Pulse is Making Print Simple at Labelexpo Europe 2025
Narrow web ink specialist Pulse is Making Print Simple at Labelexpo Europe 2025, as it challenges flexo printers to rethink how they work and shows solutions that turn production bottlenecks into revenue generators.
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ROTOCON to debut at Labelexpo Europe with three machine demonstrations
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At Interphex Japan, IL Group to Showcase Innovative Labeling Solutions and Contract Packaging Services
IL Group, a specialist in multifunctional labeling solutions for the pharmaceuticals and healthcare sectors
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Revolutionizing Adherence: Clinical Trials Go Digital with Enhanced Key-Pak®
Keystone Folding Box Co., a leading provider of paperboard packaging solutions, has announced a strategic partnership with Med-Con Technologies
Expert Advice
Brewery's Color-Logic Packaging Increases Sales
- Published: March 20, 2013
WEST CHESTER, OH | Wold Top Brewery—a craft brewery in the Yorkshire Wolds of England—recently chose the Process Metallic Color System from Color-Logic to produce packages that make their brand stand out on store shelves. According to brewery co-owner Gill Mellor, “The package designed by Color-Logic increased our gift sales by one-third in the 2012 Christmas season and elicited favorable comments from retailers and customers alike. Just looking at the pack, everyone assumes we have a gold foil box.”
Color-Logic decorative effects utilize the existing workflows of printers and designers, yielding dynamic results without the use of special equipment.
Commenting on the project, Color-Logic Director of Sales and Marketing Mark Geeves said: “Brand and product managers large and small are using the Color-Logic process to differentiate their products from competitors in the marketplace. Several recent marketing studies indicate that 80 percent or more of purchasing decisions are made in the store, based on shelf appeal. We are pleased at the increased sales volume Wold Top Brewery realized using our design and production technology.”
