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- Label PRomotion | What Do a Dog and Horses Have To Do with Beer?
- (Label/Tape)
- May 06, 2015, This year's most memorable Super Bowl commercial was the Budweiser ad, says marketing expert Mark Lusky. It is what the new generation of marketing is all about. Of all the Super Bowl commercials, my ...
- Label PRomotion | What Is Labeling's Top Purpose: Promotion or Information? ...
- (Label/Tape)
- December 21, 2014, Mark Lusky offers a few guidelines to consider when it comes to what should be said on a product label. What is the most important purpose of labels: promotion or information? Generally, this discussion ...
- Label PRomotion | Brand Design Shifts from Good Looks to Good Feelings
- (Label/Tape)
- October 07, 2014, Marketing communications expert Mark Lusky offers three tips to rethinking your branding in light of the movement toward "humanized" design Package and label design appeal appears to be shifting from ...
- Label PRomotion | Labels Need to Embellish Personal Experience
- (Label/Tape)
- July 28, 2014, ... them have proven to be largely marketing hype. People want to know what other people think. Often, these anecdotal accounts are more powerful than any other credentials. When it comes to personal relations, ...
- Label PRomotion | Reports of Print's Demise Prove Greatly Exaggerate
- (Print)
- June 02, 2014, ... didn’t destroy the appeal of print communications, digital won’t relegate it to the junk heap either. What digital has done is force both to forge an alliance. Many marketing campaigns today feature a ...
- Label PRomotion | Labeling Marijuana, Edibles Leaves Room for Promotion
- (Label/Tape)
- March 04, 2014, ... a powerful link to dynamic branding tomorrow. Labeling marijuana and edibles: 3 ideas to consider So, how do you begin label branding and marketing in an industry that initially requires no promotion? ...
- Label PRomotion | Keywords Can Make, Break Reputation
- (Label/Tape)
- February 10, 2014, ... an unspecified amount of time each day—even if it’s only 5 minutes.'” American Heart Assn. Heart-Check mark The American Heart Assn. Heart-Check mark is one of those icons that looks good but may not ...
- Label PRomotion | Shock Value: Yea or Nay?
- (Label/Tape)
- January 21, 2014, ... needs to be addressed in the way that will most resonate. This can be very tricky if a one-size-fits-all branding/marketing strategy is applied. For example, audiences young, old, and everything in between ...
- Label PRomotion | When Labels Are the Story
- (Label/Tape)
- December 29, 2013, ... PR ideas that can help drive marketing efforts. Following are a few examples of how information in recent articles can help trigger ideas for product manufacturers: 1. An AP report points out, “A nutritional ...
- Label PRomotion | Pitch Media with Creative Labeling
- (Label/Tape)
- November 25, 2013, ... Mark Lusky is president of Lusky Enterprises Inc., a marketing communications and content development company. Since 2008, he has worked with Lightning Labels, a Denver-based all-digital custom label ...
- Label PRomotion | Use Labels To Encourage User Reviews
- (Label/Tape)
- September 30, 2013, Labels can provide one excellent channel for encouraging reviews and suggestions for improvement Grassroots reviews via Google and other online sites are increasingly influencing product marketing. ...
- Label PRomotion | Label Errors Generate PR—But Not the Kind You Want
- (Label/Tape)
- September 03, 2013, ... have seized a big marketing opportunity. What is surprising is their clumsiness. The Food and Drug Administration says fake Adderall pills are easy to spot…packaging of the counterfeit pills is riddled ...
- Label PRomotion | Custom Labels Can Extend PR Influence, Impact
- (Label/Tape)
- July 22, 2013, PR pro Mark Lusky offers 5 ways to use labels to expand and reinforce communication Mention custom labels, and most people immediately envision their use as a way to describe and brand a product. Labels ...
- PRoactive Labels | Make PR Progress in Your Workplace
- (Label/Tape)
- June 24, 2013, ... and partners as well. When done in a professional and tasteful way, these types of stories can be extremely valuable to company perception in the marketplace. The key is to make them real and verifiable ...
- PRoactive | Negative Reviews Can Be Your Best Friend
- (Label/Tape)
- May 20, 2013, PR pro Mark Lusky offers 6 tips on how to handle negative feedback from online reviews No, that’s not a misprint. That growing collection of online reviews can provide critical insights into how your ...
- PRoactive | PR-Always Important, Ever Evolving
- (Trends/Management)
- April 14, 2013, ... a negative publicity firestorm starts, it can be hard to extinguish. Give yourself the best opportunity to stay entrenched in the “positive zone.” Mark Lusky is president of Lusky Enterprises Inc., ...
- Contact Us Backup
- (Uncategorized)
- October 16, 2011, ... SALES AND MARKETING Publisher, Lori Pisano: 814-384-7813, This email address is being protected from spambots. You need JavaScript enabled to view it. EDITORIAL Editor Angel Morris: This email address is being protected from spambots. You need JavaScript enabled to view it. CONTRIBUTING EDITORS Web Handling, Neal Michal, This email address is being protected from spambots. You need JavaScript enabled to view it. ...
- About PFFC's Contributing Editor
- (Uncategorized)
- October 16, 2011, About PFFC's Contributing Editors Knowledgeable and noted industry professionals address topics that matter most, including technical, legal, market, and environmental issues. Dr. Kelly ...
- Contact Us
- (Uncategorized)
- October 16, 2011, ... SALES AND MARKETING Publisher, Lori Pisano: 814-384-7813, This email address is being protected from spambots. You need JavaScript enabled to view it. EDITORIAL Editor, Angerl Morris: This email address is being protected from spambots. You need JavaScript enabled to view it. CONTRIBUTING EDITORS Web Handling, Neal ...
- On the Move...
- (Magazine)
- February 28, 2003, News from: Adhesives Research, Arcar, Arpeco, Battenfeld, Bosch Rexroth, BST Pro Mark, Burke Industrial Coatings, Catty Corp., Chemir, CEI, Dow Corning, Econo Products, Goldenrod, GretagMacbeth, Harper ...