PIRA Study Breaks Down Security Packaging Outlook

SURREY, U.K.—Pira's latest report The Future of Anti-Counterfeiting, Brand Protection, and Security Packaging II provides exclusive new data, detailed quantitative forecasts, and expert analysis that provides an overview of things to come in the security packaging realms, says the market research organization.

"This report is based on a major global survey of brand owners and security technology providers. It's designed to give you an in-depth understanding of the market size and structure and how it will evolve by 2007. With over 50 tables and figures of new primary data, it offers an unrivalled level of detail. Quantitative forecasts for nine end-use sectors and twelve brand protection technologies help you identify the growth hot spots and opportunities," states Pira. Report highlights include:

  • market size and five-year forecast by security device, end-user segment and geographic region
  • technology adoption rates by end-use segment
  • brand-owner perceptions of each security device
  • key brand-protection strategy issues facing brand owners
  • cutting-edge technology developments
  • technology transition tables showing production evolution to 2007
  • key players and new products
According to Pira, the study covers the complete range of brand-protection technologies, established and emerging, from bar coding, security inks, and holograms, to RFID (radio frequency identification) and security films. Report is offered in U.K. currency (2750 pounds) and Euro dollars (4400). Contact Pira at +44 (0) 802000; ravl@pira.co.uk. Visit Pira at piranet.com.

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