Minimizing Risk: Pira Intl. to Hold Brand Protection Conference in Spain

Brand Protection 2003
Pira Intl. Conference and Trade Show
29 and 30 September 2003
Barcelo Hotel Sants, Barcelona, Spain

SURREY, U.K.—Pira International reports the full program for Brand Protection 2003 is available for its late-September event. According to Pira, the two-day venue will feature "case studies from an unrivalled line up of speakers from all over the world"—addressing brand protection and counterfeiting issues and strategies—including: Adidas, British American Tobacco; Chris Williams Associates; DaimlerChrysler; Ebewe Pharmaceuticals; Ernst & Young; European Commission; French Connection; HM Customs and Excise; IACC; ICC; Interpol; Kangol; Kate Spade; Microsoft; National Basketball Association (NBA); Oakley; Pira International; The ACC; The Patent Office; and Trading Standards.

"Facing the brand protection challenge can only be done with extensive information and planning," reports Pira. "This two-day conference offers a unique opportunity to discover the best approaches to protecting your brand. Our expert panel of speakers is made up of senior staff from major brands, responsible for developing brand protection strategies. There also will be views from law enforcement, customs and excise, the patent office, and a wealth of highly respected industry bodies." Pira adds the conference will be supported by an extensive trade show that will demo the latest technologies available.

Register by either phone, fax, or post at:

+44 (0) 1372 802164 (phone); +44 (0) 1372 802243 (fax)

Lyndsay Riddell, Pira International
Randalls Road, Leatherhead
Surrey Kt22 7RU, United Kingdom

Or you can register online at

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