Report: Market Overview & Opportunities for the Product ID Market

MCLEAN, VA | The North American market is a leading regional user of and innovator in labels, but is showing signs of maturity. The usage levels of labels as a method of product decoration are high, and while there are still opportunities within the market, growth rates are showing a slowdown compared to previous years.

AWA Alexander Watson Assoc., a recognized authority on label markets, materials, and technologies, has published a report entitled Labeling Markets: North American Market Study & Sourcebook 2008, that details various aspects of the market. It is the second assessment of the current status of one of the world’s leading regional label markets.

The report details trends in the North American market by label format, material, and technology, with particular emphasis on the changing structure and developments within this key business area. Labeling Markets: North American Market Study & Sourcebook 2008, focuses on materials, conversion technologies, application methods, and end uses for all label formats, and on their markets.

The report details the four main labeling technologies—pressure-sensitive, glue applied, sleeving, and in-mold—and includes forecast growth for each. The North American label market is segmented by application category, end-use market, and regional geographical market. The value chain tool is used to analyze the North American label market for each label technology.

Research for this study is based on AWA’s internal database of label market information, a review of available published literature, an analysis of trade and industry statistics, and interviews with companies across the value chain, together with input from AWA industry conferences and events specific to the label and specialist converting industries.

The price of a hard copy is $3,800. Additional hard copies are available at $250 each.

It is also possible to order this report as a PDF, to be provided by email, for a price of $4,000. A hard copy and a PDF can be ordered together for the combination price of $4,200. There is a $125 charge for handling and processing of a hard copy or hard copy and PDF, and $75 for a PDF. For more information or to order, visit:

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