Digital Magazine

Art Advertising Adds First Digital Narrow Web Press

Photo courtesy of Art Advertising

Art Advertising, one of the most diversified printing companies nationwide, added its first digital narrow web press, the Domino N610i 7-color digital UV inkjet label press, in December 2023.

“We specialize in decals and labels for manufacturers. Our strength is in meeting custom requirements and outdoor durable markets. Our customers value our reliability in providing their labels and decals on time and within their high-quality requirements and specifications,” said Art Advertising Owner and Vice President Gary Gestring.

Stacy Gestring, president, added, “We have long recognized the value of digital printing for great color and ease of setup, and we are looking forward to the increased speed and variable data capabilities of the Domino.”

The Gestrings had been familiar with Domino for years, seeing them at trade shows and knowing their offering as a high-end piece of equipment. “Domino was on our short list for its ink durability, high-resolution print, and wide color gamut. The great communication and responsiveness of the Domino team gave us the confidence to make the final purchase decision,” Stacy stated.

Gary and Stacy anticipate changes in the type of label jobs run and projects they pursue due to the capabilities of the N610i. “We are most excited by the greater efficiency and new markets we’ll be able to pursue with the Domino. We’ve been mainly focused on long-term outdoor durable markets. The Domino will greatly increase our competitiveness in short-term durability and consumer goods markets,” Gary shared.

Stacy is also enthusiastic toward the Domino N610i maximizing productivity, efficiency, profit, and opportunities. “We expect that the Domino will greatly reduce our production time on certain label lines, increasing productivity and improving profit margins. Our more recent investments were all in the screen department where we have the latest high speed rotary presses. Now, we anticipate the Domino N610i will bring our roll label department a huge leap forward and open up markets we’ve previously not had access to because our existing flexo equipment was too slow, or we had a cost disadvantage because we would need to outsource larger or full-color roll label orders. When considering the cost justification of the Domino, we looked at both, the improved efficiency we will gain from the orders we have been running through other processes, and the potential to grow into new markets. So, we are very excited with the installation of the Domino digital press.”

After the Domino N610i was installed, the Art Advertising team went through a comprehensive training program. “The detailed scheduling of the install and training were impressive,” Stacy said. “When our team came back from Gurnee, they said it was the best training they have ever received on a piece of equipment. While we are just getting the Domino up and running, we are confident their team is with us, and committed to our success and growth moving forward.”

Stacy continued, “While we’ve continually added new printing technologies and production types, we are more excited about the potential the Domino N610i has to propel our company to the next level, than any equipment purchase we’ve ever made.”

For more information, visit dominodigitalprinting.com  

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