Digital Magazine

Palco Industrial Marking and Labeling Installs Second Epson SurePress Digital Label Press

Leading Midwest Label and Tag Manufacturer Chooses Epson UV Digital Label Printing Equipment to Impress Customers and Cater to New Markets

Epson recently announced Palco Industrial Marking and Labeling Inc., a leading Midwest manufacturer of pressure-sensitive labels and tags, has installed its second SurePress® digital label press. Currently celebrating its 50th anniversary, Palco chose the SurePress aqueous inkjet label press as its first digital printing solution in 2019 and recently onboarded the SurePress L-6534VW UV press to support the surge in client demand.

“We originally chose Epson because it was a great prime label solution for entry into digital. It’s economical, high-quality and was able to help speed up some of our jobs by taking pressure off our flexo equipment,” said Tony Lasauskas, president of Palco. “The surge in business required us to meet faster delivery times while still providing customers with exceptional quality prints so we turned to what we trusted.”

Palco serves clients in many industries, including food and beverage, pharmaceutical, wine, spirits and craft, industrial manufacturing, and pet and animal products, with print jobs ranging from 200 to 30,000 labels per job. “We’ve had some big wins because of our digital capabilities – especially with our customers who require high-quality and consistency,” said Lasauskas. “These clients depend on repeatability and need the same label to be precise with every print; it must be the same color, font and quality today that it is six months from now.”

Lasauskas noted Palco has been able to enter new markets because the labels produced by the SurePress L-6534VW production label press have outstanding durability and can withstand certain environments with harsh conditions. “With the Digital Varnish capabilities of the SurePress L-6534VW, we have been able to expand our business in the wine, spirits and craft space. Craft customers love that we can enhance their labels with textures and sophisticated effects.”

“Epson’s production label presses are tailored to support big businesses with large print volumes,” said Mike Pruitt, senior product manager, Epson America, Inc. “We are proud to see the SurePress deliver the technology features, reliability and capabilities to help usher new opportunities for growth and profit, as they have proven to do so for Palco.”

“Our customers are happy, which is the key to success,” concluded Lasauskas.

The SurePress L-6534VW is available with Digital Varnish or Orange Ink. The print heads, inks, LED pinning and curing lamp units, media feeding, and control system are all developed, serviced and manufactured by Epson. For additional information, visit www.epson.com/surepress.

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