Digital Magazine

Miraclon Announces Global Price Increase and Surcharges

Taking the first price action since the launch of the KODAK FLEXCEL NX System in 2008, Miraclon has announced a price increase of 6 percent on all products, effective from February 7, and the introduction of temporary freight surcharges.

Placing the highest priority on maintaining uninterrupted supply of flexographic plate material to customers, and faced with the rapid inflation of raw material, energy, labor and distribution costs impacting the entire package printing value chain, Miraclon is taking the necessary actions to pass the increased costs along in a manner that is as fair and equitable as possible to customers.

“Securing supply for our customers is our overriding priority. After weighing a combination of factors, we are taking two separate actions, because there are two different market forces at work,” said Chris Payne, CEO, Miraclon. “First, we’re raising the price of all our products to address the higher costs for raw materials, labor, utilities, and business services we are now paying. Second, we’re implementing temporary surcharges in response to the current higher costs because of the significantly extended supply chain and raised prices for distribution and freight services. We believe that increased costs are a temporary situation that will moderate, and as soon as we are able to, we will reduce, or remove, the surcharges.”

Throughout the pandemic, Miraclon has taken steps to ensure it could fulfill the growing demand for FLEXCEL NX Technology. The company increased production at its manufacturing sites to minimize potential supply chain issues, now holding twice the pre-pandemic inventory of both raw materials and finished goods, requiring significant increases in working capital. It is also continuously reviewing its distribution networks and exploring different options and modes of transport to accelerate distribution – most of the time at a higher cost.

“Miraclon has been absorbing the standard inflation and costs since the introduction of the FLEXCEL NX System. Throughout this pandemic period, despite our costs rising continuously, we have taken all measures within our control to absorb price rises without passing them on to our customers,” added Payne. “Unfortunately, this is no longer possible. We have taken this decision with great reluctance and careful thought about how best to implement the increase in a balanced and proportionate manner.”

For more information, visit https://www.miraclon.com.

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