Digital Magazine

Print & Digital Convention 2021 Confirms Status as Important Content Hub

The fourth edition of PRINT & DIGITAL CONVENTION, organized by the Fachverband Medienproduktion and Messe Düsseldorf, attracted about 800 participants on the two trade fair days at the Congress Center in Düsseldorf, Germany.

The event was again the meeting place for media production professionals and decision-makers from industry, trade, marketing agencies and IT. In addition to exciting exhibits, visitors were able to learn about future-oriented content on the potential of digital printing applications, automated workflows, creative finishing and sustainable packaging solutions.

The 64 exhibiting companies included numerous international key players such as antalis, Canon, ESKO, FKS, Gräfe Veredlungsgruppe, Horizon, hp, INAPA, KODAK, Koehler Paper, KONICA MINOLTA, KURZ, LANDA, locr, mondi, Obility, OKI and WerkII. 24 of the companies (38 percent) were first-time exhibitors.

Due to COVID, the congress trade fair was smaller compared to the previous event in 2019 (94 exhibitors/1,287 participants) and with 800 net square meters, the exhibition space was also smaller (1,360 net square meters in 2019). Despite all the pandemic-related restrictions, around 800 international participants from the DACH region (Germany, Austria, Switzerland) and Benelux (Belgium, Netherland and Luxembourg) attended the convention.

The PRINT & DIGITAL CONVENTION was divided into eight theme worlds: Interior/Exterior Design, Brand & Product, Value Added Printing, Postpress, Label & Packaging, Printed Electronics, Dialogue Marketing and Sustainable Media Production. The theme worlds examined innovations, trends and visions in marketing realization, marketing automation and content marketing - across all touchpoints of the customer journey.

In four parallel lecture series with a total of 48 presentations and workshops, the focus was on sustainable media production, marketing automation/programmatic printing, value added printing and dialogue marketing.

The special format "Highlight Guide" presented staged campaigns and best cases that were implemented in partnerships between exhibitors and brand owners.

The PRINT & DIGITAL CONVENTION will be held annually until drupa 2024: the fifth edition is scheduled for June 22 – 23, 2022. The PRINT & DIGITAL CONVENTION will then be integrated into the drupa trade fair to be held from May 28 – June 7, 2024, in Düsseldorf, Germany.

For more information, visit https://www.drupa.com.

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