Digital Magazine

Avery Dennison Advances Support for Circular Packaging with USDA BioPreferred Certification for Hot Melt Adhesives

Avery Dennison, a leading global manufacturer of pressure-sensitive adhesive technologies, announced that it has achieved BioPreferred Certification from the USDA for two new hot melt adhesives. The certified adhesives offer brands new opportunities to promote sustainable packaging to its customers by replacing petroleum-derived products with renewable agricultural resources.

In its 2030 Sustainability Goals, Avery Dennison announced that 100 percent of its standard products will contain recycled or renewable content by 2030. The company is also working toward a goal of net-zero emissions by 2050.

The USDA BioPreferred Certification program validates the biobased content of products through third-party testing. Certified products can promote its biobased content on product labels, reportedly providing consumers with reliable and accurate information on the sustainability of the products and packaging they are choosing. The availability of certified hot melt adhesives supports brand owners’ efforts to shift to materials that are better for the environment and more attractive to consumers without added costs.

The new adhesives are also part of the flagship Sustainable ADvantage product portfolio, which enables circularity, improves environmental performance and facilitates transparency across the entire supply chain.

The new BioPreferred hot melt adhesives include the C4500 and C4510. Engineered for cold temperature performance, they are ideal for a broad range of food and beverage applications, including cold packaging, fresh meats, weigh scale, cheeses and functional beverages.

For converters, the new adhesives produce 40 percent less ooze, making them easier to use and increasing operational efficiency without compromising speed, conversion or dispensing results. Adding to the Avery Dennison portfolio of reliable pressure-sensitive adhesives, the C4500 and C4510 adhesives are ideal for use in applications with cardboard, low surface energy substrates, rough or difficult-to-adhere surfaces, and cold environments such as chillers and freezers.

For more information, visit https://www.averydennison.com.

Subscribe to PFFC's EClips Newsletter