Now What?!! AICC’s Next Converter Think Tank

AICC, The Independent Packaging Association, is bringing in Sales Expert, Mark Allen Roberts, and a panel of AICC boxmaker and supplier members for the next Converter Think Tank, titled Now What?!!, on Friday, March 19 at 2:00 pm ET.

The coronavirus pandemic has altered the box business and the world. Now, as more and more vaccines are being administered, AICC members sit on a precipice wondering, “Will we go back to the old days of 2019?”  “What will change?” “What will remain the same?” 

This session will discuss the sales process and dive into how sales tactics will change, how organizations have mastered the remote sale, and what happens when a virtual sales force begins knocking on doors again.

Mark Allen Roberts, CEO, OTB Solutions, a popular AICC speaker, brings an impressive background of over 35 years of sales and marketing successes and leadership with manufacturers and distributors.

Roberts has had senior sales, marketing & training development positions across a wide array of businesses, including The Timken Company, Mobility Works, Gardner Denver, VMI, Pragmatic Marketing, Frito-Lay, & many other industry leaders. With a long history of building, training, coaching, & leading sales teams, the National Association of Sales & Marketing recognized his contributions with The Business Excellence Award. Highspot recently recognized him as one of the Top 50 for his expertise in implementing Sales Enablement.

He is the author of the book Branding Backwards, trainer, and thought leader on LinkedIn and his strategic business development blog, No Smoke & Mirrors. A graduate of the Executive MBA program at Kent State University, he also completed a management-development program with Harvard Business School.

Roberts has a passion for continuous personal improvement and helping his clients drive strategic profitable growth. When he’s not serving customers, he actively volunteers in the community.

The Converter Think Tank series is free for AICC members, but registration is required. Register at

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