Digital Magazine

Diagraph Reveals New Global Strategy

ST. CHARLES, MO | Diagraph Marking & Coding an ITW Company, announces the rollout of a new global strategy focused on making package marking, coding, and labeling easy. The company says its new brand identity focuses every aspect of business on providing hassle-free marking, coding, and labeling for customers, achieving this through a commitment to three core brand values: reliability, partnership, and simplicity.

Diagraph says all aspects of the company´s business (including new product development, customer service, billing, delivery, and human resources) are being driven by a commitment to providing products that are easy to use and being a company that is easy to work with.

As part of this new strategy, sister companies within the ITW Marketing & Coding Group will be rolled into the Diagraph brand: Trident Industrial Inkjet, supplier of the piezoelectric print engines, and Norwood inventor of a hot stamp imprinter for the food industry, will become part of Diagraph Marking & Coding. The Trident name will remain the product brand name for piezoelectric print engines. Norwood Marking Systems will be completely consolidated into Diagraph with all new thermal transfer technology being produced under the Diagraph name.

This strategic focus on making marking, coding, and labeling easy will be rolled out across Diagraph’s operations worldwide, including Diagraph Mexico, Diagraph Asia, and Diagraph’s European operations through Allen Coding. The Diagraph Global Partner Network of certified distributors reportedly will benefit from forthcoming products, programs, and services—extending the benefits of this new strategy to all Diagraph technology users.

The company reports that in the weeks and months ahead, customers will see the launch of a number of new products, services, and logistical enhancements all designed to make product marking easy.

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