Digital Magazine

Mark Andy Holds Preview Event

ST. LOUIS, MO | Mark Andy announces a successful preview event of the Digital Series HD hybrid label press in San Diego, CA. The product showcase was held March 14th at the company’s Digital Technology Center, its “digital hub” where engineers who specialize in inkjet, workflow, and programming have been based the past seven years to support new product development on the digital side of the business. The attendee pool of preview consisted of label business owners from the California area, as well as industry members attending the annual TLMI Converter Meeting earlier in the week.

The highlight of the event was a print demonstration led by Ralph Boer, Mark Andy’s West Coast digital sales manager. Print technician Joel Panhorst ran 17 SKUs on three substrates: clear PP, white BOPP, and an estate paper, in under 14 minutes. All jobs were printed at full speed of 240 fpm and used Extended Gamut printing at Mark Andy’s UV inkjet quality standard of 1,200 dpi. Additionally, a job made use of a flexo station directly following the digital print engine to apply a metallic flexographic spot that cannot be reproduced digitally. Reportedly proving hybrid versatility, this deck was then used to apply a varnish to a subsequent job with rapid changeover.

Said to be able to profitability support short- to mid-run lengths, the Digital Series HD is highly configurable and versatile. The modular press is built to support five through eight digital printhead options, as well as integrated in-line or near-line finishing configurations.

Joe Calmese, VP, Digital, Mark Andy, says, “Digital Series HD isn’t Mark Andy’s first pass at digital. It’s built on years of success and our engineering group’s expertise in UV inkjet. A lot of work went into this launch, and I’m incredibly proud of where our digital business is to date. Our digital footing is stronger than ever. We have over 90 hybrid presses in production, and anticipate that number to grow significantly as more members of the print community see the undeniable productivity gains of the technology.”

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