Digital Magazine

Color-Logic Announces Videos

WEST CHESTER, OH | Color-Logic is offering new videos to let brand managers and graphic designers see how print can differentiate their brands. Examples of how the company can benefit brands in different printing processes—including offset, digital, inkjet, flexo, gravure, and cold foil—have been provided by licensed Color-Logic printers around the world. The videos show files printed using a variety of digital presses/printers.

Color-Logic director of sales and marketing Mark Geeves says, "All print begins with design. We have found, however, that often brand managers and graphic designers are unaware what print really can do—particularly with regard to paper, printing process, and coatings. Static images often do not capture the possibilities of decorative effects or metallics in digital or conventional print today. The videos offer brand managers and graphic designers a starting point from which they can request physical samples from a licensed Color-Logic printer, or any of our press or printer manufacturer partners around the world."

The company develops color communication systems and software tool sets for a variety of special effect printing applications, and it reportedly provides brand owners, product managers, corporations, and their advertising agencies the ability to differentiate themselves and their clients with a simple print production process that yields dramatic results. Its decorative effects utilize the existing workflows of printers and designers, said to yield dynamic results without the use of special equipment.

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