Digital Magazine

Heidelberg Press Makes Pilot Run

HEIDELBERG, GERMANY | Heidelberger Druckmaschinen reports that international packaging manufacturer Multi Packaging Solutions (MPS) is the first pilot user of a Primefire 106, said to be the first industrial digital printing system in B1 format, from Heidelberger Druckmaschinen (https://www.heidelberg.com/global/de/index.jsp) powered by Fujifilm inkjet technology. MPS specializes in packaging solutions for beauty and personal care, consumer, and pharmaceutical brands and employs over 9,000 people in 14 countries. 

(from left) Thomas Heissler, global account manager at Heidelberg; Götz Schümann, MPS; and Montserrat Peidro-Insa, Heidelberg, in front of the Primefire 106

Steffen Schnizer, managing director and global head of beauty and personal care sales at the MPS manufacturing facility in Obersulm, Germany, says, “Our customers include many well-known brand companies from industries like consumer and cosmetics. Fast, creative changes to the brand and product appearance are crucial here today to sales success. That’s why we offer these customers high quality, flexible, and variable or personalized packaging solutions that will enable them to tap into additional business potential and set themselves apart from their competition. For this we need a reliable, industrial digital printing press like the Heidelberg Primefire 106 that can be integrated into our existing workflow.”

MPS says the image quality, reliability, and rapid development of the Primefire 106 technology following the world premiere at drupa 2016 (http://www.drupa.com) and the company’s long years of positive experience of working with Heidelberg in the area of offset printing were key factors in its investment decision. Götz Schümann, managing director of MPS in Obersulm, says, “Our business model is based on zero tolerance of error, quality, availability, and on-time delivery. We have many years of experience with Heidelberg as a reliable partner in the area of offset technology. Their quality and service pledge are outstanding. As such we’re confident that Heidelberg digital technologies are also the right choice for us, and we look forward to being involved in the market launch of the Primefire 106 as an early adopter.”

Montserrat Peidro-Insa, head of digital sales and digital sheet-fed general manager at Heidelberg, says, “The start of the pilot phase according to schedule is a further milestone in the implementation of our digital strategy in cooperation with our partner Fujifilm. In MPS we’ve found the perfect company for the first Primefire 106 pilot. Our long-standing partnership, its digital business model in packaging printing, its worldwide presence, and its industrial manufacturing approach build the right environment for Primefire 106 to be tested under real-life conditions. It brings us a big step closer in qualifying Primefire 106 for true production and starting to establish industrial digital printing in the market.”

Heidelberg has announced that the market introduction phase of the pilot will begin in early 2017.

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