Image Test Labs Offers Printing Resource

SPRINGFIELD, VA | Image Test Labs (ITL), a division of Technology Watch, announces the launch of SmartBuy, a printing press procurement resource for both digital and analog print providers. It is said to leverage the largest database of graded images in the world and, with a patented head-to-head comparison process, determines how new or used equipment will perform along with other presses on a plant floor.

For the past two years, ITL has been running its primary offering, the ImageGrader product, on press systems throughout the world measuring the acceptability of the image quality of test prints. The company says most of its clients are press manufacturers who use its technology to fine-tune and improve their press technology while it is under development. These manufacturers sell their presses to a wide range of print providers, large and small, who use a variety of hardware to serve a wide spectrum of print customers.

ITL says it has made independent assessments based on measurements and analysis of a large body of consistent data gathered from hundreds of presses and production sites over the past several years. “We have observed that ITL services are more and more frequently used for acceptance testing and as a reference of performance for comparison over time,” says Henry B. Freedman, founding partner of ITL. “This led to the development of the SmartBuy for presses.”

He adds, "With SmartBuy, a print provider can select a press in the marketplace and see how it performs compared to the provider’s current equipment. We are vendor neutral, so print providers get an unbiased, objective idea of how a new press will function on their production floors. Our service includes a live briefing for the customer to explain the test results and what the report really means."

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