Color Management Group Acquires Elevated Color

MORGAN HILL, CA | The Color Management Group (CMG) has acquired Elevated Color, Lakewood, CO, a color management organization. The company will operate as a wholly owned, subsidiary and will continue to provide color management products, service and support to its existing customers, while helping other Color Management Group customers and dealers, as well.

CMG is a "think tank" consortium of consultant-based resellers sharing technical information/knowledge and working together to conduct co-marketing activities promoting print products and services. According to the Group, it offers four primary services to color management expert members: It provides access to a full range of products, offering one buying source for current and emerging technologies; a resource for technical service, training, and support; a complete portfolio of marketing services; and back office services to allow members to focus on their areas of color expertise while allowing their businesses to become more productive.

"We are very enthusiastic to add Elevated Color to our business," says CMG president Lida Jalali Marschke. "This acquisition is in accord with our strategic direction to offer the best color management sales, service, and support to a growing list of print providers. We will continue to provide the company's distinguished list of customers the same level of service of field training and technical assistance that they have been accustomed to. [Elevated Color founder, owner, and president] Bill Owen is a solid, experienced technician who will also be able to help our dealers grow their own businesses."

"After running a business and managing a web-based sales site for eight years, I am looking forward to putting the business part of my job behind me, to free myself up to what I love to do," says Owen. "As a long-time Color Management Group dealer, I am very much aware of the business and technical expertise and support Lida Jalali Marschke offers her customers and dealers. I am thrilled to be a part of the Color Management team and look forward to focusing solely on color consultation, helping to continue these efforts."

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