Converting Influence Is Acquired by BNP Media


DEERFIELD, IL | BNP Media has purchased Converting Influence and the live annual event Converters Expo, which takes place March 13, 2014, in Green Bay, Wisconsin at the Lambeau Atrium.

According to Randy Green, Group Publisher for BNP Media, "The acquisition of Converting and Converters Expo, both headquartered in Green Bay, Wisconsin, complements our industry segment involvement, including some 50 industry magazines and expertise in hosting 30+ annual trade shows. These two properties will give BNP a stronger presence into the converting world where many products and developments originate. In addition, we are pleased to retain founder and director Susan Stansbury who will work with BNP to focus on the continued growth of converting, flexible packaging, and allied groups participating in the Converters Expo."

Stansbury says, "This is a win-win for our group and for BNP, with its strong national contacts and history of hosting events similar to our annual Converters Expo. We expect the transition to be seamless, along with a boost by BNP to grow the Converters Expo in a faster, stronger way. There will be immediate benefits as early as the March 2014 Converters Expo, where we anticipate more participation than ever before….”

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