FTA Forum to Explore Emerging Flexo Markets

 

BOHEMIA, NY | The Flexographic Technical Assn. reports the theme of the 2014 Annual Forum will be “Breaking New Ground.” Scheduled for April 27–30, in Baltimore, MD, the Forum includes a session entitled “Emerging Flexo Markets” that is designed to help attendees break their own new ground into previously untapped markets and opportunities.

Chaired by industry experts Penny Holland, Sun Chemical Corp., and Mark Mazur, DuPont Packaging Graphics, the session will explore new opportunities for flexo printers/converters to consider as they seek to diversify their offerings, expand their capabilities, and increase their revenue streams, notes FTA.

“A critical ingredient for continued success is to always think beyond what you are currently doing,” says Holland. “There are many growth opportunities out there to seize, you just have to be diligent in tracking them down and recognizing when you come across a promising opportunity. This session brings the opportunities straight to the attendees, giving them a unique chance to get in front of the trends.”

The session will focus on key trends that are driving changes in packaging design/creation from the consumer and brand-owner perspective and the implication for flexographers. Also on the agenda: anti-counterfeiting and brand protection strategies in today’s global market; ideas on how printers can work with their CPCs to protect their brands; process improvements with variable data printing via laser markable coatings and the associated benefits for both the brand owner and the converter; and printed electronics, an emerging market said to present additional—and new—revenue opportunities for converters.

FTA is offering an early-bird rate for the Forum through February 21.

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