Digital Magazine

DALIM Software Simplifies Design Workflow

KEHL, GERMANY | DALIM SOFTWARE recently introduced ES 5.5, said to simplify the design of a project workflow. “It's about bringing order to complexity,” says Carol Werlé, DALIM SOFTWARE CEO. “Finally, brands can manage their complete marketing campaigns, approving packaging creative and technical production while overseeing all marketing projects and managing content within a digital asset manager directly from one, cost-effective tool. ES 5.5 is the result of our goals to increase speed, standardize workflows, and easily streamline content communication to improve the ROI.”

All activities—in-house or external—are coordinated from design to final print, including regulatory compliance, localization, and versioning to ensure efficiency. A significant feature is the ability to easily manage both labels and packaging—as well as marketing promotion projects. “Based on our years of experience with thousands of workflows in production at a variety of businesses worldwide, DALIM SOFTWARE has reinvented the workflow management process,” says Werlé. “While many marketing workflow solutions cost time, ES is able to easily streamline workflows to condense time-to-market. And, based on our 30 years of experience, [we have] built easy default workflows for those who prefer not to start with their own custom-built processes.”

Company says ES enables fast approval cycles, traceability (process stakeholders need to be accountable), and easy collaboration along with compliance to regulations. Users can manage their campaigns as a whole, creating packaging as one component of the entire marketing mix—for example, including cross-links between packaging and collateral materials.

ES recently received 10 Core Certification, widely recognized as elite status, denoting that a system satisfies the minimum ten characteristic requirements of a successful DAM system. Brand owners can organize, edit, and repurpose content as the single source of truth. And, with customized content management tools that support translations within artwork, users can repurpose all of their regulation texts within ES, creating new language versions of their packaging. Without complex, custom development, this allows companies to reach a quicker ROI, says company.

A new DIALOGUE update within ES delivers advanced online softproofing technology—even on mobile. It is said to be a fast and easy solution to check content, with new bar code detection and new capabilities to inspect each color channel.

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