PMMI Issues Report on Brand Protection

RESTON, VA | PMMI, The Association for Packaging and Processing Technologies, has released the 2016 Brand Protection and Product Traceability Market Research report stating that counterfeiting is predicted to increase 3%/yr worldwide. This rise will lead to increased growth in the anti-counterfeiting market over the next five years with CAGRs ranging from 12.8%–16%. The growth of the global anti-counterfeiting market will outpace the overall combined market segment growth of food, beverage, and pharmaceutical industries by roughly two to three times in the next five years, says the report. 

“As this trend continues to increase on a global level, it is of paramount importance that all involved in the packaging and processing industry make continued efforts to maintain tracking control in order to prevent counterfeiting and aid in product recall,” says Paula Feldman, director, Business Intelligence, PMMI. “With North America alone accounting for 50 percent of the total growth of the global anti-counterfeit food packaging market in 2014, it is increasingly important that we as an industry continue to take the necessary action to protect our brands, as well as those around the globe.”

PMMI compiled the report from the insights of 75 brand manufacturers, industry experts, and technology suppliers who shared their experiences complying with traceability regulations in the food, beverage and pharmaceutical industries.

PMMI says brand owners looking for anti-counterfeiting solutions will find them among the 400 exhibitors at PACK EXPO East 2017. ( Returning to Philadelphia (February 27–March 1, 2017), the show brings together suppliers of packaging innovations for pharmaceutical/medical device, food, beverage, cosmetic/personal care, chemical/household and other packaged goods, serving companies of all sizes.

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