Avery Dennison Offers P-S Material for Craft Beer Labels


MENTOR, OH | Avery Dennison Label and Packaging Materials has introduced a new portfolio of pressure-sensitive label materials for the craft beer market. The portfolio features ten p-s facestocks and four adhesives said to meet the design and application needs of craft beer brand owners. 

Company says the new portfolio provides breweries a wide range of label materials, plus the ability to create unique label shapes and utilize dynamic printing and finishing capabilities that only p-s materials can provide.

Portfolio materials include paper and film facestocks reported to meet market demand for wet-strength and sustainable items and allowing brand owners to obtain their most desired look with clear film or a paper-faced material.

Five of the portfolios facestocks are paired with company’s new Z3338 emulsion adhesive, which enables craft beer brand owners to secure p-s label materials on surfaces with heavy condensation. Z3338 provides in-line, wet-applied label positioning said to improve operational efficiencies, including ease of setup and cleanup, reduced line downtime, changeover simplicity, and less product obsolescence.

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