Labelexpo to Offer Master Class for Brand Owners


BROOKFIELD, WI | Organizers of Labelexpo Americas 2014 announce the debut of a half-day printing technology master class—“Brand Engagement Through Packaging,” scheduled for September 11, the last day of the three-day show at the Donald E. Stephens Convention Center in Rosemont, IL. Brand owners, retailers, label and packaging designers, and buyers are being invited to enroll. 

The class includes speaker sessions, a guided show tour, and a hosted lunch. It is designed to give attendees a robust understanding of label and package printing, such as which materials to use, the effects of using the latest technology and design techniques to grow a brand, increase sales, and stay ahead of competitors.

Delegates will hear from several leading industry experts across a range of specialties. Mike Ferrari of Ferrari Innovation Solutions will navigate the shopper’s journey: retail, online, and social media. Looking at packaging in the digital age, he will demonstrate how to grow brand revenue and margins by sharing best practice case studies from brands such as Procter & Gamble, Danone, and Coca-Cola.

John Foley of interlinkONE and Grow Socially will look at connecting packaging and the web through engaging in social media. John will guide delegates through how to measure their social media profit success through engagement and consumer marketing. He will also offer advice on how to extend the life of the label and packaging to connect with the next generation of consumers, and will teach attendees to think “outside the box” on how to incorporate the power of digital marketing with their products.

Jan De Roeck of Esko will explore digital visualization to workflow. De Roeck will reveal how a product’s packaging can be virtually created in 3D to show a range of substrates, printing techniques, and finishes and to review its shelf impact. He will also demonstrate how 3D visualization can be used to show packaging designs to concept teams in remote locations and quicken a product’s route to market with improved approval times.

The master class will be closed by Mike Fairley from the Labelexpo Global Series with his take on new opportunities and solutions in high-tech printing and finishing technologies. He will give practical examples of how different printing techniques can be applied to products and how they can add value. He will also summarize the latest possibilities with new inks, materials, security, and brand protection solutions.

Fairley says, “The master class is designed to help brand owners and packaging designers get a better and fuller understanding of what they can achieve with their label and package printing designs. Digital printing technology has really opened up and expanded the design possibilities and labels and packaging have become an extremely important channel for communicating and engaging with the consumer. With the personalization and multiple variation of products on the rise, the master class should give a valuable insight into how using label and package printing can best attract the consumer’s attention to grow revenues and increase margins.”

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