AWA Reports on Labeling and Product Decoration


AMSTERDAM, THE NETHERLANDS | AWA Alexander Watson Associates announces a new global market update entitled Global Labeling & Product Decoration Market Update 2014.

AWA says 2013 was a year when economic growth accelerated for the global label and product decoration industry, with demand at 3.5% over the prior year. There was a return to sustainable business levels in the developed European markets, but the North American market lagged behind global growth through a decline in demand for glue-applied systems. Growth in the emerging markets of China, India, and South America also slowed but continued to be the powerhouse for overall global growth.

The migration from established pressure-sensitive and glue-applied label formats to sleeving technologies continued, and positive growth in in-mold labeling was also in evidence.

These trends, along with raw material pricing, M&A activities in the industry, choice of labeling substrate, and perceptions of the market’s future directions are included in the report.

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