Jeyes Household Cleaner Gets New Look for Spring

GREATER MANCHESTER, UK | Shrink sleeve producer Clondalkin Group company Chadwicks has developed a high-impact packaging solution for a new household cleaning range from Jeyes. The recently launched household trigger spray range has been branded using a decorative shrink sleeve solution from Chadwicks that provides a 360-degree print area allowing for maximum shelf appeal and a distinctive finish.

The 50-micron polyester sleeves were printed using high definition screening producing a quality print finish on the new trigger spray range of cleaning products for the kitchen, bathroom, and windows. Each of the premium trigger spays has a special feature allowing it to be used from any angle, 360-degree print on the sleeve and 360-degree spray on the bottle.

Melanie Billows, Jeyes brand marketing manager, said, “This was a high profile product launch for the company and so the quality of the finished job was essential. Chadwicks listened to what we wanted, came up with a solution, and produced a finished product that we’re proud to add to our range.”

James Yarrow, sales manager at Chadwicks, said, “This was a new project for us, so it was important that we demonstrated our ability to work closely with a client offering creative and innovative solutions that meet the desired result. We know when we’ve done our job when a customer leaves us happy and we see our high-impact quality graphics on the finished product on a supermarket shelf or in someone’s shopping trolley.”

Jeyes has a strong presence in the UK and 60 countries worldwide, offering consumers around the world specialist ranges of products and solutions for cleaning and freshening the home and garden.


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