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AWA Reports on Pressure-Sensitive Materials


AMSTERDAM, THE NETHERLANDS | AWA Alexander Watson Assoc. announces the publication of a global market study that reports on adhesives and their inherent technologies for use in pressure-sensitive materials: Global Adhesive & Adhesive Technology Assessment for Pressure-sensitive Materials 2012.

AWA says the challenges of high raw material costs, increasing competition, price pressures, and the global economic situation are driving the development of adhesives that will deliver comparable performance at lower coat weights and faster coating speeds. The largest-volume application for pressure-sensitive adhesive is tapes, and the market for mechanical fastener replacement by these products is still dynamic, according to the report. Most high-specification tape applications still require solvent-based adhesives for their performance characteristics, but the majority of “day to day” applications in labeling, graphic arts, and non-specialist areas such as packaging use water-based adhesives.

Asia is the largest geographical consumer for all uses, with China, India, South East Asia, and South America the fastest growing markets.

The study highlights these topics, examining all technologies and end-use markets in detail, and concluding with company profiles of suppliers at all levels of the value chain.

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