European Cluster Observatory Reports Smart Packaging Project

NEUBRANDENBURG AREA, GERMANY | The European Cluster Observatory announces that its project entitled “AdPack–Future materials for advanced smart packaging” has completed the first “semester” of six months.

The Cluster says smart packaging can help the society in many ways, and intelligent logistics and reduced food waste are two examples. AdPack is a project shared by five European clusters and co-founded by the European Union through the Cosme Programme, ( Europe's program for small and medium size enterprises. The Cluster comprises Nanoprogres from Czech Republic, BalticNet-PlasmaTec from Germany, Packbridge from Sweden, InovCluster from Portugal, and Plastiwin from Belgium.

“AdPack was recognized by the European Clusters Collaboration Platform as a European Strategic Cluster Partnership (ESCP) at the launch event ClusterGo International in Brussels [Belgium] in March,” says Alexander Schwock, leader of the project and of the BalticNet-PlasmaTec  cluster.

He adds, “ESCP will aim to have an impact on European employment growth, competitiveness, and innovation through the combination of different innovation areas for advanced smart and sustainable packaging, the intensification of cluster and business network cooperation across borders, the strengthening of the value chain, and the improvement of visibility of the consortium and affiliated entities SME on an international scale.”

The AdPack Project has been presented at several events, and Schwock says the Cluster has implemented a survey among several European SME companies to focus on their internationalization and innovation capabilities and to better understand the needs and opportunities.

The next consortium event will be the working mission in Malmö, Sweden, from October 17–21, 2016, with the participation at the Top Packaging Summit, an annual international packaging conference, organized by Packbridge.

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