Digital Magazine

What's <i>In Dinner?</i>

When Canada-based McCain Foods decided to redesign the packaging of its reformulated "It's all good" brand of frozen foods, the company turned to Schawk Inc., a brand management service provider, and Anthem Worldwide, a Schawk Strategic Design company. Heather Crees, VP of marketing at McCain Foods, says, "Anthem helped McCain visually communicate our promise of great taste and real, clean ingredients in a simple and compelling way on our packaging." Schawk supported the project by managing color and image fidelity precisely to strengthen the appeal of the clean, real ingredients. Schawk also recommended a matte finish for the frozen potato flexible bag, which is said to create a more natural look.

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