Digital Magazine

AWA Publishes Study on Specialty Papers and Paperboards

AMSTERDAM, NETHERLANDS | The characteristics of specialty papers and paperboards are today valued not only for their aesthetic and functional qualities, but also today for their intrinsic sustainability. A new, in-depth market study from AWA Alexander Watson Associates, "Specialty Papers & Paperboards Global Sourcebook 2013," sets these diverse products in the context of their geographical and end-use markets; their physical properties; and coating and conversion—to provide a thorough source of reference for specialty paper producers and their customers worldwide.

AWA Specialty Paper study

Opportunities and threats

Competing today in may arenas with plastics, specialty papers, and boards are nevertheless able to replicate plastic’s properties—notably in the production of such products as stretchable papers for molding food containers; water-resistant papers for digital print; and recyclable papers for concrete molding or shuttering. Overall, in the three key markets—packaging and labeling, building and construction, and food service—there are still significant growth opportunities for specialty papers and boards. This is despite the fact that they compete today in many arenas with plastics and are also experiencing the deleterious effects of the march of electronic media.

Market data

"Specialty Papers & Paperboards Global Sourcebook 2013" charts the market’s progress through the years of the economic crisis, documenting an annual growth rate between 2000 and 2011 of 2.1%, and a projected continuing growth in line with global GDP. Growing "high technology" production capacity in Asia (particularly China) is negatively affecting the traditional leading producer markets, Europe and North America, and international trade, globalization, and consolidation are now growing features, with their attendant upsides and downsides.

Directory of paper companies

This expert and very detailed study concludes with a unique directory of profiles of 120 leading specialty paper companies. Full details on "Specialty Papers & Paperboards Global Sourcebook 2013," together with the option to order online, are available now on AWA Alexander Watson Associates’ website, www.awa-bv.com, along with information on the company’s full portflio of market reports, conferences, and events.

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