Yolanda Simonsis is a 38-year veteran of the packaging and converting industries. She has held past editorial positions with two former publications of Delta Communications and Cahners...more

Tragedy in Japan

Since March 11, I’ve been alternately sickeningly horrified and addicted to the news about the devastating tragedy that has struck Japan as the world’s third largest economic power. Aftershocks continue to plague the island nation, and media coverage steadily mounts covering the brave efforts of workers trying to stem the release of radiation resulting from the 32-ft tsunami that damaged the Fukushima Dai-Ichi Nuclear Power Plant. As one person, I have been at a loss as to how I can help in some capacity. . . any capacity. Finally, a corporation from our industry–probably one among many–has stepped forth to make a positive impact

CannedWater4Kids founder and CEO, Greg Stromberg, of INX International Ink Co. is asking for the industry’s help to aid children who were affected by the devastating earthquake that struck northeast Japan on March 11.

“We have arranged for the transportation to ship a truckload of 52,800 12-ounce cans of water to Second Harvest of Japan. The water is being designated for children in homeless shelters and orphanages,” said Stromberg, who serves as INX director of sales, National Accounts–Metal Deco.

“The overseas freight cost was donated by UPS through, but we need to cover the costs of filling the 2,200 cases of 24-packs of water. This is very similar to the efforts we were involved in after the earthquake in Haiti a year ago. The printing industry has proven to be generous in the past and I’m asking for their support again.”

CannedWater4Kids is a North American based 501c3 non-profit initiative to generate awareness and fund projects to purify water for children in developing nations. Proceeds from US sales are used to support numerous efforts to provide access to clean water for children throughout the world; 95 cents of each dollar donated goes to fund projects.

Visitors to can donate directly to CW4K to help this cause. Individual on-line purchases of 12- and 24-can packs of CW4K water are also available.

For more information, contact Bob Wolff at The Drucker Group: 312-867-4960.

Our industry’s generosity will be put to a good, most worthy, and important cause.

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