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- Label PRomotion | Content Marketing, PR Complement One Another
- (Label/Tape)
- February 25, 2015, Marketing expert Mark Lusky offers 3 tips to help you rev up your reputation and credibility in the marketplace Ah, the more things change, the more they stay the same. I recently read an article on ...
- Flexible Packaging Labels: Designing, Disclosing, Adhering all Merit Attention
- (News | New Products)
- October 09, 2019, Manufacturers looking for small quantities of flexible packages are finding that digitally-printed labels are a cost-effective and efficient way to go—with minimum runs of 50. By Gary Paulin and Mark ...
- Labels Address Transparency, Convenience and Compliance
- (Label/Tape)
- May 08, 2019, ... Paulin and Mark Lusky Budweiser has been promoting that its ingredients are listed front and center on the label, and claiming Coors Light drinkers have to drill down to a website PDF to get detailed ...
- Label PRomotion | Time for Truth in Labeling that Goes Beyond Regs
- (Label PRomotion)
- August 07, 2018, Mark Lusky dives deep into the PR opportunities tied to labels and branding that exuded honesty instead of hype. The 1990 film “Crazy People” relates the story of a disgruntled advertising executive ...
- Label PRomotion | Use Your Labels to Generate, See Reviews Rapidly
- (Label PRomotion)
- April 04, 2018, ... opinion-offering. If you offer a top-quality product, this should accrue to your benefit. Mark Lusky is president of Lusky Enterprises Inc., a marketing communications and content development company. ...
- Label PRomotion | Too Little, Too Much 'Sticktoitiveness' Sully Label Appea
- (Label/Tape)
- January 09, 2018, ... reminders, or brainstorming about other label-related items that may be of importance—especially to a particular industry. Rapidly growing markets for recreational cannabis, for instance, present new and ...
- Label PRomotion | Tiny Type Terrorizes Even the Best Eagle Eyes
- (Label/Tape)
- December 13, 2017, ... Label illegibility is a major issue and challenge. It deserves major attention, and it deserves it now. Mark Lusky is president of Lusky Enterprises Inc., a marketing communications and content development ...
- Label PRomotion | Does Anyone Proofread Labels or Packaging Anymore?
- (Label/Tape)
- July 25, 2017, ... becomes more prevalent, “refreshing truthfulness” will reflect even more favorably on the companies willing to step up. Think about it. Mark Lusky is president of Lusky Enterprises Inc., a marketing ...
- Label PRomotion | Marijuana Label Lessons To Brand By
- (Label PRomotion)
- May 16, 2017, ... where cannabis industry purveyors are currently, there certainly are important lessons to learn about getting and remaining nimble when it comes to all things branding. Mark Lusky is president of Lusky ...
- Label PRomotion | Print Is Dying? Not in Packaging, Labels…or Elsewhere
- (Label/Tape)
- March 22, 2017, ... all time spent with digital media…By 2019, it is believed that marketers will use 50 percent or more of their media spends on digital media…Despite the rapid growth of online content, consumers are actually ...
- Label PRomotion | Adding Traction to .sucks Domain Extensions
- (Label/Tape)
- January 17, 2017, ... lasting, and loyal connection with consumers is becoming increasingly important—and harder each day to do—in a fast-moving, noisy, and crowded market, especially one where consumers can band together on ...
- Label PRomotion | Questionable Claims Spur Need for Due Diligence
- (Label/Tape)
- November 15, 2016, ... alleges that the marketing of Honey Nut Cheerios and other sweeter Cheerios brands such as Apple Cinnamon, camouflages the amount of sucrose, glucose and fructose in the cereals to the point of violating ...
- Label PRomotion | Shoppers Trust Product Labels More Than Ads
- (Label/Tape)
- September 26, 2016, ... marketing claim placed on a product package is more believable to shoppers than one made in an advertisement, says new research by the University of Miami School of Business Administration. The research, ...
- Label PRomotion | Vape Industry Demonstrates Need for Nimble Branding
- (Label PRomotion)
- July 27, 2016, ... quickly on everything from redoing labels and packaging to changing the entire dialog around which the marketing program is developed. And if you don’t think it can happen to you, go back to the pet food ...
- Label PRomotion | To Cram or Not To Cram...That Is the Question
- (Label/Tape)
- May 03, 2016, ... the name of the game in product marketing was to cram, cram, cram. Put as much information as possible on the label, develop a long list of ingredients that would contribute to better taste, longer shelf ...
- Label PRomotion | Legal or Lethal? How Far To Go with a Label to Generate Buzz
- (Label/Tape)
- February 10, 2016, ... identification, inspiration, and infuriation. Just how outlandish or out-of-the-box can a label be to maximize exposure and recognition without running afoul of the law or marketplace sensibilities? How ...
- Jackie Marolda Joins as PFFC Expert Advice Contributor
- (Yo's Yarns)
- February 07, 2016, ... Marolda The most significant change is the welcome addition of a new expert advisor on PFFC's contributing staff. I'm pleased to announce that Jackie Marolda, a skilled development and marketing expert ...
- Label PRomotion | Tug-of-War Features Conservation vs. Informed Consumers
- (Label/Tape)
- November 12, 2015, ... out dramatically from everything else? 4. Inform the marketplace early and often. Through all relevant channels, from digital platforms and social media to more traditional forms of communication such ...
- Label PRomotion | Labels' Highest Use: Promotion or Protection?
- (Label/Tape)
- August 25, 2015, ... so may discover winning outcomes all around. Mark Lusky is president of Lusky Enterprises Inc., a marketing communications and content development company. Since 2008, he has worked with Lightning Labels, ...
- Label PRomotion | Small Issues Add Up to Big Label Woes
- (Label/Tape)
- June 17, 2015, ... The plaintiff claims that the ticket purchase agreement on the back of the ticket was too small to read and therefore not binding.” A growing global marketplace also is influencing the type size dilemma, ...