ICE USA Prepares for Rousing Debut

BURLINGTON, MA | Mack Brooks Exhibitions is on course for an impressive debut as it plans the new ICE USA exhibition slated for April 6-8, 2011, in the Orange County Convention Ctr. in Orlando, FL.

The new exhibition will occupy a total of 48,000 sq ft of booth space, which can accommodate approximately 250 exhibitors, according to ICE USA sales and marketing director Bob Chiricosta. “So far about half is accounted for with some 120 companies already on board, and I am glad to say that exhibit demand is still very high. Machinery suppliers signed up already include Davis-Standard, New Era, Polytype, Kroenert, Catbridge, Kampf, Lever, and Dolci.

“We are in the final phase of tough negotiations with the venue and contractors to maximize cost savings for machinery suppliers,” adds Chiricosta. “We are doing everything possible to encourage running machinery and moving exhibits, while keeping things as simple as possible.”

A large number of specialist ancillary equipment suppliers have also set their sights on ICE USA next spring. These include Maxcess, Accuweb, Double E, Montalvo, Goldenrod, Circonix, StopStatic, and Daetwyler.

ICE USA event director Michael Boyle summarized the current mood: “At a number of industry events in the USA this spring, the mood was upbeat and attendance was considerably higher than last year. We are hopeful that this will continue, and the timing of ICE USA in April 2011 looks perfect.”

For further information, contact Michael Boyle at 781-791-5090,, or sales and marketing director Bob Chiricosta at 781-791-5091,

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