Demand for Microwave Packaging To Grow to $2.4 Billion in 2013

CLEVELAND, OH | Freedonia Group, a Cleveland, OH-based industry research firm, predicts demand for microwave packaging is projected to climb 7% annually to $2.4 billion in 2013. Growth is anticipated to be driven by consumer demand for convenient meal options, the ubiquitousness of microwave ovens, and rapid growth for foods developed specifically for microwave preparation.

Moreover, improvements in package structures that enable foods to be heated and served in their packaging and innovations that overcome limitations of microwave ovens will continue to drive a steady stream of new product introductions. These and other trends are presented in Microwave Packaging, a new study from The Freedonia Group.

Frozen foods are by far the largest application for microwave packaging, accounting for nearly 60% of total demand in 2008. Through 2013, microwave packaging demand in frozen food uses is forecast to rise 6.1% per year to $1.3 billion. Beyond demographic and convenience factors, gains will be further assisted by heightened consumer interest in ethnic cuisines, the increased availability of organic frozen foods, and robust demand for steam cooked vegetables. The last employ self-venting microwaveable pouches that result in improved taste and texture compared to conventional frozen vegetables.  

Microwave Packaging is available for $4,700 and further details area available from Corinne Gangloff at 440-684-9600, or  pr@freedoniagroup.com.


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