High Grade, Low Energy

Cascades Tissue Group, Eau Claire, WI, has launched a line of ultra-grade paper towels and premium-caliber bath tissue. Both lines are said to offer a soft, embossed feel that gives consumers tremendous comfort, cushion, and absorption. The tissue boasts a brilliant white look and performs well in terms of thickness, strength, and appearance. The paper towels feature advanced technology that produces a through-air-dried (TAD)-equivalent, ultra-grade product but uses significantly less energy in the process. Suzanne Blanchet, president/CEO, says, “It's rewarding to show that an environmentally advanced company can create such high-end paper products that provide maximum consumer comfort. Visit www.cascades.com.

Did you produce a cool converted product? Send details with a picture to yolanda.simonsis@penton.com.


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