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Senior marketer and brand enthusiast This email address is being protected from spambots. You need JavaScript enabled to view it. leverages years of experience in....more

Not Invented Here Syndrome—Web Site Development Roadblock

People who suffer from NIH syndrome can really kill the spirit of a company culture and waste a lot of time and money.

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The Brand of the American Soldier

The brand of the American Soldier has the most responsibility because to buy into the brand, you are agreeing to put a life on the line to protect you country's freedom. Brand is an emotion—a feeling.

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Presenting Your Big Idea Is Easy as Pie

If you have an opportunity to present to a small group or large audience, make sure you can communicate your message simply. Don't spray your audience with all of the information and force them to make sense of it.

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PowerPoint Is NOT a Presentation!

Using PowerPoint to create and lead you through a presentation can inhibit your message and bore the viewer. Take the challenge and present without PowerPoint!

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Technology "and Stuff"

How do you decide who and how to represent your brand? then if something bad happens, do you blame others or own your mistakes and move forward?

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How To Kill a Great Campaign

Too many managers insert their demands on what is published in advertising and marketing packaging, making what should be a single-focused, clear message a disconnect mess of content. Ultimately this reflects poorly on their company and the point of the campaign is lost.

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3 Final Tips for Effective Online Ads

Tips for effective online advertising include trial and error, a/b split testing, show your brand on every frame, and give the viewer a targeted experience once they click on your ad.

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Words Matter—Online Advertising Copy

Words matter when it comes to online advertising. Writing copy for online ads is a critical part of the campaign.

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Online Advertising Design

There are very few marketing communications designers in our industry, so it is highly recommended that you outsource your creative, but provide strong guidance.

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How To Get More Clicks with Online Advertising

A solid advertising strategy considers both the environment of the ads placed as well as what is being displayed in each of those ads.

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