Avery Dennison & EVRYTHNG Announce Digital Project

NEW YORK, NY, and LONDON, UK | Avery Dennison Retail Branding and Information Solutions (RBIS) and IoT Smart Products Platform pioneer EVRYTHNG report what they say is the world’s largest Internet of Things deal to “switch on” the apparel and footwear industry.

The two companies are working together to enable a minimum of 10 billion apparel and footwear products for some of the world’s largest fashion and performance brands to be “born” with unique digital identities and data profiles in the cloud over the next three years. This is the largest number of IoT-connected products in a single deal ever, the two companies believe.

Using the Janela Smart Products Platform, powered by EVRYTHNG, Avery Dennison can now enable its customers’ products to be digitized at the point of manufacturing. This partnership, combining Avery Dennison’s network and knowledge of the apparel space along with its hardware and manufacturing and EVRYTHNG’s IoT software technology for digital identity and data management, enables apparel, accessories, and footwear brands to deliver digital applications with their physical products.

The companies say that, once connected to the Web in this way, products can interact with smartphones to trigger applications and services that connect more intelligently with consumers. Brands will become more interactive, providing personalized, real-time mobile experiences and content for each individual consumer and each item of clothing. Products will also become smarter, using real-time data analytics to tackle problems like product authentication for better brand protection and increased efficiency in supply chains.

Examples of digital product applications include the following:

  • Product History
  • Loyalty Rewards
  • Product Reordering
  • Brand Protection
  • Loss Prevention
  • Personalized Recommendations
  • Sustainability and Recycling Options

“Avery Dennison is bringing powerful new value to customers through our partnership with EVRYTHNG,” says Mitch Butier, Avery Dennison president and COO. “We can make apparel and footwear products smarter and enable them to participate in digital applications and services, helping to drive new consumer experiences, protect brands’ value, and provide supply chains with real-time analytics.”

Niall Murphy, CEO and Co-Founder at EVRYTHNG, says, “The fact that at least 10 billion Avery Dennison RBIS products will be digitized at the point of manufacture is both a milestone in making the Internet of Things mainstream and a huge enabler for the apparel and footwear industry in particular.”



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