FPA Issues Report on Flexible Packaging

ANNAPOLIS, MD | The Flexible Packaging Association (FPA) announces a new infographic that highlights the sales benefits of switching to flexible packaging for brand owners.

According to Flexible Packaging Transition Advantages Study, 55% of brand owners saw a sales increase when asked directly about the impact on sales. When given the choice between the same product in non-flexible packaging, 71% of consumers said they prefer flexible packaging.

On average, Americans are willing to spend 10.3% more for food packaged in flexible packaging, says FPA; Americans aged 35–44 are willing to spend 15.5% more; parents with children under are 18 willing to pay 17% more; and Americans aged between 18–34 are willing to spend 17.2% more. FPA adds that 79% of Americans believe there are benefits of having food products stored in flexible packaging vs non-flexible packaging.

The study says consumers prefer a wide variety of products in flexible packaging vs non-flexible packaging including snacks/salty snacks, cereal/breakfast products, fresh produce, meat/poultry/seafood, and cheese/dairy. Consumers also said that the top three benefits of flexible packaging are the ability to reseal, easy to store, and easy to open.

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