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- HOW TO: Enhance Shelf Appeal with a Touch of Brilliance
- (HOW TO Guide)
- November 15, 2020, ... goal is to convince the consumer - who is choosing between several brands - to see the final product as a “premium” option. Visual Appeal The importance of visual appeal in the design of product packaging ...
- Shrink Packaging for Beer Brand Provides Multiple Benefits
- (News | New Products)
- April 30, 2018, ... Oskar Blues’ branding and design, maintaining shelf appeal for consumers. The brand’s new packaging has generated: 40 percent cost savings 64 percent reduction in secondary packaging materials usage ...
- Label PRomotion | Too Little, Too Much 'Sticktoitiveness' Sully Label Appea
- (Label/Tape)
- January 09, 2018, ... potentially intriguing challenges. First off, the industry is getting much more sophisticated in its branding. Among other considerations, this means that labels on edibles and other cannabis-related items ...
- Easy Cleaning Solutions Rebrands with Shrink Sleeves
- (Label/Tape)
- January 01, 2018, Clondalkin Flexilble Packaging Bury flexo prints two variations BURY, UK | The Easy range from Easy Cleaning Solutions Ltd. (formerly Jeyes) has rebranded part of its household and utility range with ...
- Brand Packaging | Foils & Laminates Deliver Outstanding Benefits
- (Print)
- November 01, 2017, ... always its packaging. This makes it vital that packs catch the eye, especially in a crowded retail environment where there may be dozens of competitors sharing the same shelf space. So how do brand managers ...
- Fresnels Offers Foil for Branded Packaging
- (Flexpack)
- October 24, 2017, ... foil (OVF) nanotechnology, which has been developed to improve the visual appeal of branded packaging concepts and produce eye-catching carton designs. Said to be easy-to-use, robust, and secure, Peacock ...
- Label PRomotion | Vape Industry Demonstrates Need for Nimble Branding
- (Label PRomotion)
- July 27, 2016, Label converters should work with brand owners to ensure they put a "crisis rebranding plan" in place. Label converters should work with brand owners to ensure they put a "crisis rebranding plan" in ...
- Diamond Packaging Wins Gold for Luxury Brand
- (Carton Box)
- January 20, 2016, ... 5th Avenue as a luxury brand. The combination of color and textures differentiate the design from other fragrance cartons and beautifully complement the design of the primary container – a glass bottle ...
- Clondalkin Helps Rebrand LowLow Snacks
- (Flexpack)
- October 19, 2015, Produces four lid designs for range of Snack Bites BURY, MANCHESTER, UK | Clondalkin Flexible Packaging Bury (previously Chadwicks Lids) has produced the lids for the rebrand of LowLow Snack Bites ...
- Label PRomotion | Brand Design Shifts from Good Looks to Good Feelings
- (Label/Tape)
- October 07, 2014, Marketing communications expert Mark Lusky offers three tips to rethinking your branding in light of the movement toward "humanized" design Package and label design appeal appears to be shifting from ...
- Proximo Spirits Reignites Brands with Spear
- (Label/Tape News)
- December 05, 2013, ... Spanish for “Next,” Proximo has taken its name to heart with forward thinking to reignite spirit brands in the seemingly never-ending expansion of the store shelf. Two of Proximo’s latest ventures ...
- Perimeter Brand Packaging Launches Fusion Platform
- (Bag Pouch)
- September 19, 2013, Combines flexible and rigid packaging to offer improved consumer experience NORTHBOROUGH, MA | Perimeter Brand Packaging has launched new wipes packaging solutions designed to stand out at retail and ...
- Avery Dennison Labeling Solution Adds Shelf Appeal
- (Label/Tape)
- October 13, 2012, ... the introduction of a brand-enhancing, pressure-sensitive labeling solution for meat packaging applications that is designed to withstand the vacuum-shrink process without wrinkling, reportedly providing ...
- New Technology from Eastman Adds Shelf Appeal
- (Label/Tape)
- January 21, 2012, RAS technology adds POP impact, works with a range of seaming technologies including hot melts and solvents, and can alternate with wraparound labels KINGSPORT, TN | RAS technology from Eastman Chemical ...
- Roll-Sleeve Film: Helping Shape Brand Identity
- (Label/Tape)
- May 10, 2011, In today's world of multimedia advertising and information overload, brand owners are faced with the challenge of effectively communicating with consumers and driving product trial and usage In today’s ...
- Brand Booster
- (Print)
- December 31, 2007, ... the major brand product companies that place high value on their brand image,” explains Gary Gallas, the second-generation president of Andrews Decal. “We expect to do that with a combination of the quality ...
- Brand Security & Authentication, Part 1
- (Archive)
- July 30, 2005, Self-adhesive laminates in brand protection: A converter's reference guide to solutions for anti-counterfeiting, tamper-evidence, and anti-theft protection. Part 1 | Part 2 To view this special ...
- Strong, Versatile Cartons Offer Plenty of Shelf Appeal
- (Magazine)
- June 30, 2000, For the first time in the 57-year history of the Paperboard Packaging Council's carton competition, two winners were chosen for the President's Award. For the first time in the 57-year history of the Paperboard ...
- Toray Plastics (America), Inc., Launches Lumirror STM Soft-Touch Matte PET Film
- (News | New Products)
- May 24, 2020, ... a product and highly effective for use with new-product introductions and rebranding.” Larson explains why Toray’s new polyester film technology is unique. “Traditional polyester films are glossy and ...
- Wen Chyuan Brings Western Quality to Sheet Fed Lamination
- (News | New Products)
- April 19, 2020, ... will add a second corona treater prior to the coating station to help boost the dyne level on pre-treated film, with Wen Chyuan developing a double-sided laminator/embosser. “As the brand owners demand ...
