New Partnership Brings Print and E-Commerce Closer Together
- Published: March 31, 2026, By Trevor
The PRINT DIGITAL CONVENTION will take place June 16 and 17, 2026 at the fairground in Düsseldorf, Germany.
By partnering with the German E-Commerce Association, the PRINT DIGITAL CONVENTION (PDC) is expanding its professional network across the value chain. Following collaborations with industry and marketing associations, the focus is now shifting even more strongly towards the interface between print, packaging and digital commerce. The PRINT DIGITAL CONVENTION will take place June 16 and 17, 2026 at the fairground in Düsseldorf, Germany, and is organized by the Fachverband Medienproduktion (FMP) in partnership with Messe Düsseldorf and drupa.
Digital commerce is growing rapidly and transforming the demands placed on communication, logistics and the customer experience. Personalized print inserts, brand-defining packaging, sustainable shipping solutions and data-driven campaigns are becoming increasingly important in the contest for attention and customer loyalty. Print is increasingly seen as a physical touchpoint within a digital customer journey. The PDC is responding to this development by creating a framework in which technology providers, producers, brand managers and e-commerce experts can exchange practical insights.
“In online retail, it is often the first physical contact that determines the impression a brand makes. Print and packaging are not mere afterthoughts here, but an integral part of strategic brand management,” explains Rüdiger Maaß, Managing Director of the Fachverband Medienproduktion e.V. (FMP). “Through this partnership, we are creating a platform where industry and digital retailers can discuss concrete solutions.”
This collaboration reflects the growing importance of e-commerce for print and packaging solutions and reinforces the cross-sector focus of the congress and trade fair. For exhibitors, this opens up an expanded environment in which technological expertise and specific use cases meet new market requirements head-on. The topic will also be an important part of the congress program: On the second day of the event, a dedicated thematic block consisting of four presentations will focus on the role of print and packaging in e-commerce – particularly in conjunction with data-driven print communication. This focus has been conceived and curated by e-commerce expert Michael Atug, who, as the organizer of several e-commerce and AI formats, brings the perspective of digital commerce to the PDC program.
For up-to-date information about the PRINT DIGITAL CONVENTION 2026: www.printdigitalconvention.de/en/
Information for companies interested in exhibiting at the PRINT DIGITAL CONVENTION 2026 is available here: Exhibitor Brochure
