drupa Insights Now Online: Knowledge New Knowledge Platform for Market and Future Analyses
- Published: March 13, 2026, By Trevor
Just a few weeks after the opening of exhibitor registration, the world's leading trade fair for printing solutions is expanding its information offering to include continuous market and future analyses for the international printing and packaging industry.
The format is developed in cooperation with Alliance Insights, the research division of PRINTING United Alliance. Access is available with one-time, free registration on the drupa website: www.drupa.com/insights.
drupa insights provides in-depth analyses of technological developments, market changes and economic trends. It is based on international studies and research tailored to the needs of a dynamically evolving print and packaging industry. For its launch, the platform focuses on three key topics shaping the future of the sector: the growing importance of label and packaging printing, advances in artificial intelligence and robotics, and the increasing automation of production processes.
From Global Trends Report to digital content hub
With drupa insights, the concept of the former Global Trends Report is being transformed into an ongoing digital publishing format. Instead of an annual report, the new platform offers regularly updated content that addresses developments in a timely manner and provides structured analysis. At the same time, drupa insights is part of drupa 2028’s strategic repositioning: as a component of the thematic LEARN cluster, the format strengthens the knowledge and analysis segment well ahead of the trade fair.
Strengthening the cooperation with PRINTING United Alliance
drupa insights builds on the established collaboration between drupa and PRINTING United Alliance. Sabine Geldermann, Director drupa, Portfolio Print Technologies at Messe Düsseldorf, explains: “Through drupa insights, we are pooling international expertise and creating a reliable foundation for market and future analyses. Our goal is to support companies in strategically navigating industry transformation.” Nathan Safran, Vice President, Research at Alliance Insights, adds: “We are pleased to collaborate with drupa on this new format, which provides deeper insights into industry developments and delivers practical decision-making guidance.”
With drupa insights, drupa strengthens its role as a central hub for knowledge exchange and networking – not only during the trade fair itself, but throughout the entire innovation cycle of the industry.
For information on visiting or exhibiting at drupa 2028, contact Messe Düsseldorf North America; Telephone: (312) 781-5180; E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.; Visit www.drupa.com and www.mdna.com.
For hotel information, contact TTI Travel, Inc. at (866) 674-3476; E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.; www.ttitravel.net or use the booking platform on the drupa website: https://www.drupa.com/en/Visit/Preparation/Hotel_CityInfos
