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News | New Products
Frito-Lay floor stand honored as Temporary Display of the Year and Most Creative Temporary Display
Demand for space is said to be strong for the 2016 trade fair for plastics and rubber, with 3,000 exhibitors expected to fill the halls
The 3600 Series undergoes an engine upgrade to run at higher speeds, reportedly with no loss in print quality
The Solution Coating Technical Center will offer customer trials and demos, toll coating, and R&D for the coating industry
The Tau 330 UV inkjet digital label press is said to provide up to 2 hours of uninterrupted printing, fewer changeovers, and less downtime
The DSS Compact Coex die is said to provide many benefits with less height and weight
The SPI Automatic Film Splicer performs non-stop film changes in food and beverage packaging operations
Directories | Reports
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- September 27, 2013
VANCOUVER, BC, CANADA | Switch United, a digital innovation studio, announces StoryTrigger, an interactive packaging solution dedicated to health and personal care products. Through object recognition technology, the system allows smart phone users to access a content channel directly from packaging. In-depth product knowledge, how-to videos, coupons, text enlargement, or audible screen readers will be available to the consumer.
Company says this will help consumers who are unable to read the fine print and want to analyze two nearly identical products and learn what the differences are.
“Brands and consumers are demanding more from packaging – it needs to be visually appealing, informative, and be able to differentiate itself from other products on the shelf,” says Switch United partner Catherine Winckler. “StoryTrigger combines object recognition technology with high level content to allow health and wellness packaging companies to meet that need.”
“In the United States alone, the direct and indirect cost of patient non-compliance is estimated at one to three hundred billion dollars a year,” says Dr. Mitchell Mendelson, StoryTrigger medical advisory chair, adding, “125,000 people with treatable illnesses die annually due to incorrect usage of medicines, 60 percent of patients cannot correctly identify their own medication, and 40 percent do not adhere to their medical regimes. StoryTrigger offers a solution to these staggering figures, enabling smart phone users access to vital medicinal information.”
Content is cloud-based and can be continually modified, allowing packagers to differentiate their product brands and provide value to the consumer. Up-to-the-minute medical product updates, year-long campaigns, and seasonal information are possible.