News | New Products

Directories | Reports

White Papers

PFFC brings you exclusive White Papers from our online sponsors.

Blogs

Visit Kelly on Static from Static control expert Dr. Kelly Robinson, president of Electrostatic Answers; Kelly has 27+ years of experience in problem-solving and consulting.

Visit Tim's Web Lines to handle and wind your paper, film, foil, and similar products. Take advantage of Tim’s 25+ years just like over 100 converters have.


Visit Mark's Coating Matters from fluid coating expert Mark D. Miller; Process improvement and project management for precision roll-to-roll coating applications.

Visit Marketing Mojo for dynamic marketing insights from Stephanie Millman that inspire new ideas on how to stay on top of your customer’s mind.


Visit Yo’s Yarns to share the thoughts, impressions, experiences, and news that impact the converting industry. . . or anything else that happens to be on her mind!

Visit Tom's Poly Ploys, where Tom will be writing on various topics that the typical polymer processor would encounter on the job.


Switch United Offers Interactive Packaging Solution

 

VANCOUVER, BC, CANADA | Switch United, a digital innovation studio, announces StoryTrigger, an interactive packaging solution dedicated to health and personal care products. Through object recognition technology, the system allows smart phone users to access a content channel directly from packaging. In-depth product knowledge, how-to videos, coupons, text enlargement, or audible screen readers will be available to the consumer.

Company says this will help consumers who are unable to read the fine print and want to analyze two nearly identical products and learn what the differences are.

“Brands and consumers are demanding more from packaging – it needs to be visually appealing, informative, and be able to differentiate itself from other products on the shelf,” says Switch United partner Catherine Winckler. “StoryTrigger combines object recognition technology with high level content to allow health and wellness packaging companies to meet that need.”

“In the United States alone, the direct and indirect cost of patient non-compliance is estimated at one to three hundred billion dollars a year,” says Dr. Mitchell Mendelson, StoryTrigger medical advisory chair, adding, “125,000 people with treatable illnesses die annually due to incorrect usage of medicines, 60 percent of patients cannot correctly identify their own medication, and 40 percent do not adhere to their medical regimes. StoryTrigger offers a solution to these staggering figures, enabling smart phone users access to vital medicinal information.”

Content is cloud-based and can be continually modified, allowing packagers to differentiate their product brands and provide value to the consumer. Up-to-the-minute medical product updates, year-long campaigns, and seasonal information are possible.

CONTACT COMPANY


You need Flash player 6+ and JavaScript enabled to view this video.
Goldenrod Differential Shafts Video HD (0:07:28)

Message Board