Ellis Paperbox added Eagle Systems' cold foil unit to a new Komori press, pleasing customers looking for shine at an affordable price.Read more
Fluid preparation and delivery may be ancillary to the coating process, but they are critical to the coating outcome.Read more
PFFC's "Static Beat" columnist Kelly Robinson is part of expanded "Ask the Experts" program. Kelly and "Coating Matters" columnist Mark Miller present at CEMA …Read more
News | New Products
StayClean packaging recognized by World Packaging Org.
Company says line now offers reduced temperature and pressure, a simplified process, and improved quality
Films feature a protective layer said to offer good resistance and feature a paper-like matte finish
Company acquires Canadian supplier of corrugated displays, as well as Tencorr Packaging, a Canadian corrugated sheet manufacturer
Conference, held in Sweden, reportedly offered a forum for shared perspectives on narrow web trends, challenges, and opportunities
MilCorr FR VpCI shrink film is said to provide universal protection to parts when used as packaging
Technology allows large format mailers to send 6x9 in. outgoing envelopes that convert into smaller envelopes for return mailing
Directories | Reports
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- September 27, 2013
VANCOUVER, BC, CANADA | Switch United, a digital innovation studio, announces StoryTrigger, an interactive packaging solution dedicated to health and personal care products. Through object recognition technology, the system allows smart phone users to access a content channel directly from packaging. In-depth product knowledge, how-to videos, coupons, text enlargement, or audible screen readers will be available to the consumer.
Company says this will help consumers who are unable to read the fine print and want to analyze two nearly identical products and learn what the differences are.
“Brands and consumers are demanding more from packaging – it needs to be visually appealing, informative, and be able to differentiate itself from other products on the shelf,” says Switch United partner Catherine Winckler. “StoryTrigger combines object recognition technology with high level content to allow health and wellness packaging companies to meet that need.”
“In the United States alone, the direct and indirect cost of patient non-compliance is estimated at one to three hundred billion dollars a year,” says Dr. Mitchell Mendelson, StoryTrigger medical advisory chair, adding, “125,000 people with treatable illnesses die annually due to incorrect usage of medicines, 60 percent of patients cannot correctly identify their own medication, and 40 percent do not adhere to their medical regimes. StoryTrigger offers a solution to these staggering figures, enabling smart phone users access to vital medicinal information.”
Content is cloud-based and can be continually modified, allowing packagers to differentiate their product brands and provide value to the consumer. Up-to-the-minute medical product updates, year-long campaigns, and seasonal information are possible.