Music City plays host to converters attending the Flexographic Technical Assn.'s annual conference and exhibition.Read more
Folding carton and corrugated converters will find equipment displays and educational opportunities in die-cutting, foil stamping, embossing, and more.Read more
How well do you understand the relationship between your films and your corona treater?Read more
EVOH allows conversion from foil and metallized film laminations to co-extruded barrier films.Read more
News | New Products
LumiLid bio-based, dual-ovenable lidding films are solvent-free and are made with more than 50% renewable feedstocks
Company says the move will centralize manufacturing and contribute to a strategic international growth plan
The CorrStream printer for corrugated now includes the latest edition of the Extend-O-Feed Lead Edge Feeder
The iAmp2 amplifier reportedly saves set-up time and simplifies web tension measurement
The reports shows the material known as nylon has a number of applications, including some found in the converting industry
ECG seminar will feature a wide range of topics and break-out sessions
The Novamelt location in Germany, where hot melt p-s adhesives are produced, is expected to play a key role in the integration of the two companies
Directories | Reports
PFFC brings you exclusive White Papers from our online sponsors.
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Visit Tim's Web Lines to handle and wind your paper, film, foil, and similar products. Take advantage of Tim’s 25+ years just like over 100 converters have.
Visit Mark's Coating Matters from fluid coating expert Mark D. Miller; Process improvement and project management for precision roll-to-roll coating applications.
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Visit Tom's Poly Ploys, where Tom will be writing on various topics that the typical polymer processor would encounter on the job.
- September 27, 2013
VANCOUVER, BC, CANADA | Switch United, a digital innovation studio, announces StoryTrigger, an interactive packaging solution dedicated to health and personal care products. Through object recognition technology, the system allows smart phone users to access a content channel directly from packaging. In-depth product knowledge, how-to videos, coupons, text enlargement, or audible screen readers will be available to the consumer.
Company says this will help consumers who are unable to read the fine print and want to analyze two nearly identical products and learn what the differences are.
“Brands and consumers are demanding more from packaging – it needs to be visually appealing, informative, and be able to differentiate itself from other products on the shelf,” says Switch United partner Catherine Winckler. “StoryTrigger combines object recognition technology with high level content to allow health and wellness packaging companies to meet that need.”
“In the United States alone, the direct and indirect cost of patient non-compliance is estimated at one to three hundred billion dollars a year,” says Dr. Mitchell Mendelson, StoryTrigger medical advisory chair, adding, “125,000 people with treatable illnesses die annually due to incorrect usage of medicines, 60 percent of patients cannot correctly identify their own medication, and 40 percent do not adhere to their medical regimes. StoryTrigger offers a solution to these staggering figures, enabling smart phone users access to vital medicinal information.”
Content is cloud-based and can be continually modified, allowing packagers to differentiate their product brands and provide value to the consumer. Up-to-the-minute medical product updates, year-long campaigns, and seasonal information are possible.