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AlpVision Offers Brand Protection Solution

 

VEVEY, SWITZERLAND | AlpVision, a supplier of digital invisible technologies for product authentication and counterfeit protection, will exhibit and present “Digital Solutions for Imaging Supplies Protection” at the Imaging Supplies Coalition 14th International Conference on “Counterfeiting and Fraud in the Imaging Supplies Industry” August 19–21, 2012, at the Planet Hollywood Resort and Casino in Las Vegas, NV.

The Imaging Supplies Coalition (ISC) estimates that the worldwide distribution of counterfeit consumable supplies, such as toner and inkjet cartridges, approximate 4%–5% of total revenue or between $3.5B and $4.0B annually. To combat this fraudulent activity, most suppliers integrate safety features, such as security seals and holograms, on the packaging. While these features may help deter counterfeiters and protect customers’ printing experiences, they are also easy to discern and therefore easier to replicate.

In response, AlpVision has developed what is says is a breakthrough, multilayer brand protection solution that protects both the plastic cartridge case and the outer packaging without changing the production process or adding any additional consumables. With no changes to the standard molding practices, the company’s Fingerprint technology leverages the intrinsic microscopic surface irregularities found on most toner and inkjet cartridge plastic parts to help brand owners verify the authenticity of the product and detect fake ones. Additionally, AlpVision’s Cryptoglyph, an invisible marking printed on packaging using regular visible ink and standard printing processes, protects the carton used to package the equipment. Both anti-counterfeiting technologies can be detected using a standard flatbed scanner or iPhone.

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