- June 30, 2007, By David Argent, Contributing Editor
Over time the converting industry has seen many incremental improvements punctuated with periodic step changes in which the process has changed significantly to meet new Consumer Product Company (CPC) requirements. Trends include shorter run lengths, regional designs, special promotions, and quicker turnaround times.
These trends can have an adverse effect on performance measures in the pressroom, since set-up costs, downtime, substrate waste, and press return inks are being supported by fewer print impressions. At some point we will see diminishing returns where current converting practices are no longer capable of meeting CPC needs at acceptable levels of profit to the converter.
|Annualized Material Balance—Multi-Press Printer|
|Scenario||Min. # Ink to Ink Up||Print Job||Print Colors||# Ink to Press||# Ink Consumed||# Ink Returned|
|Run Length Reduced||150||2,500||6||2,250,000||900,000||1,350,000|
|Sump Size Reduced||100||2,500||6||1,500,000||900,000||600,000|
|Run Length Further Reduced||100||3,000||6||1,800,000||900,000||900,000|
|Extra Color Introduced||100||3,000||7||2,100,000||1,050,000||1,050,000|
Some converter improvement projects now are in place with little possibility of success. An example: The above table is an annualized material balance example for a multi-press packaging gravure printer. As run lengths decrease, the system becomes overwhelmed with managing press returns. Reduction in sump size as a tactic eventually will be negated by shorter press runs and designs with more colors—and it goes on.
This is an extreme example to illustrate a point. Similar calculations can be made for any pressroom and also for the impact on substrate waste and loss of press utilization.
Four-color process inks can produce a wide range of colors, but spot colors are used to generate colors outside of the CMYK gamut. However, printing with spot colors means special inks must be blended, press cylinders and rollers must be cleaned and prepared for each job, and items with unique colors cannot be ganged in the same run.
Expanded color gamut systems such as Hexachrome and Opaltone now are receiving much more attention from packaging printers. Printing with six or seven standard colors offers efficiency benefits compared to printing all spot colors or with CMYK plus custom spot colors.
I have seen sheet-fed offset presses running packaging materials on paper substrates using Hexachrome CMYKOG ink sets. It is very impressive to see these same six inks pumped from the inkroom to the same decks to produce packaging featuring major CPC brand colors. In this case all participants in the color management workflow, including the end-user, had to be involved in making the process work.
There are, however, many unknown factors. Foremost is the ability to produce visually acceptable brand colors. Another concern is that it may be more expensive to build strong colors from expanded color gamut ink sets compared to custom blended spot color inks.
The digital press already has a place in producing contract proofs. PANTONE solid colors are simulated using CMYKOV inks said to give a wide color gamut in commercial digital printing with results close to the original PANTONE solid colors. Pockets of knowledge exist among various participants in the supply chain, and further development will require collaboration by all, possibly leading to a new business model for some areas of the converting industry.
David Argent has 30+ years of experience in the converting industry. He specializes in process analysis and improvement with particular emphasis on ink and coating design and performance. Contact him at 636/391-8180; firstname.lastname@example.org.