Exclusive Tag & Label Survey Results

Madbury, NH | Chuck Martin, chairman and CEO of NFI Research conducted an exclusive survey among members of the Tag & Label Mfrs. Inst. for the association’s annual converter meeting held in Los Cabos, Mexico, last March 5-8. Covering such topics as the strength of the economy, employee size, optimism in the tag and label business, and other important concerns, the complete survey, with a 44% response rate, is shared below. For comparative data on similar subject matter, be sure to look for PFFC’s third annual Critical Trends survey which will be featured in the July 2008 print edition.

When it comes to the overall strength of the economy over the next 12 months, what do you believe it will do?

Significantly increase 0.0%
Somewhat increase 27.3%
Stay the same 25.8%
Somewhat decrease 37.9%
Significantly decrease 9.1%

In the next 12 months, I expect the overall number of employees in my organization to:

Significantly increase 6.1%
Somewhat increase 50.0%
Stay the same 37.9%
Somewhat decrease 6.1%
Significantly decrease 0.0%

When it comes to your personal level of optimism about the increase/growth of your business over the next 12 months, are you:

Extremely optimistic 22.7%
Somewhat optimistic 63.6%
Somewhat pessimistic 10.6%
Extremely pessimistic 1.5%

What are the biggest issues facing your organization today?

New Markets

80.3%
Business growth 60.6%
Margin erosion 59.1%

Finding good employees

51.5%
Business efficiency 42.4%
Lean manufacturing 34.8%

Current economic conditions

27.3%

Employee/management issues

21.2%
Digital printing 18.2%

Retaining good employees

15.2%

Sustainability

12.1%
Customer issues 10.6%
Consolidation 9.1%
Globalization 9.1%

Supply chain consolidation

7.6%
Lack of investment 4.5%
Regulatory issues 3.0%
Other 3.0%
RFID 1.5%

When it comes to the overall strength of the economy over the next 12 months, what do you believe it will do?

  < $6 mill $6-14.9 mill $15-35 mill > $35 mill
Significantly increase 0.0% 0.0% 0.0% 0.0%
Somewhat increase 28.6% 23.8% 23.5% 42.9%
Stay the same 38.1% 19.0% 29.4% 0.0%
Somewhat decrease 23.8% 52.4% 41.2% 28.6%
Significantly decrease 9.5% 4.8% 5.9% 28.6%

In the next 12 month, I expect the overall number of employees in my organization to:

  < $6 mill $6-14.9 mill $15-35 mill > $35 mill
Significantly increase 4.8% 9.5% 0.0% 14.3%
Somewhat increase 42.9% 57.1% 52.9% 42.9%
Stay the same 38.1% 33.3% 41.2% 42.9%
Somewhat decrease 14.3% 0.0% 5.9% 0.0%
Significantly decrease 0.0% 0.0% 0.0% 0.0%

When it comes to your personal level of optimism about the increase/growth of your business over the next 12 months, are you:

  < $6 mill $6-14.9 mill $15-35 mill > $35 mill
Extremely optimistic 14.3% 33.3% 23.5% 14.3%
Extremely optimistic 76.2% 52.4% 52.9% 85.7%
Somewhat pessimistic 4.8% 14.3% 17.6% 0.0%
Extremely pessimistic 0.0% 0.0% 5.9% 0.0%

What are the biggest issues facing your organization today?

  <6m 6-15m 15-35m 35m

Business growth

76.2% 71.4% 47.1% 14.3%

New Markets

76.2% 81.0% 88.2% 71.4%
Margin erosion 71.4% 42.9% 76.5% 57.1%
Current economic
conditions
47.6% 9.5% 29.4% 14.3%
Business efficiency 38.1% 42.9% 47.1% 42.9%
Digital printing 33.3% 14.3% 5.9% 14.3%

Finding good employees

33.3% 61.9% 64.7% 42.9%

Employee
management issues

28.6% 23.8% 17.6% 0.0%
Lean
manufacturing
23.8% 28.6% 52.9% 42.9%

Retaining good employees

19.0% 4.8% 17.6% 28.6%

Customer issues

14.3% 0.0% 11.8% 28.6%
Sustainability 14.3% 9.5% 11.8% 14.3%
Consolidation 9.5% 14.3% 5.9% 0.0%
Globalization 9.5% 0.0% 11.8% 28.6%

Lack of investment

9.5% 0.0% 5.9% 0.0%
RFID 4.8% 0.0% 0.0% 0.0%
Supply chain
consolidation
0.0% 4.8% 11.8% 28.6%

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