Protect Your Brand: Appleton to Share Security Tips at Labelexpo

Labelexpo Europe 2003
September 24 - 27, 2003
Parc des Expositions, Brussels, Belgium

The International Chamber of Commerce estimates 5 to 7 percent of world trade is counterfeit, costing businesses US $500-700 million annually.

APPLETON, WI, USA—In a recent press release, Appleton provided the above statistic. In order to address this growing issue, the company says it plans to share its security expertise at the upcoming conference program to be held in conjunction with the Labelexpo show in Brussels.

According to Appleton, Albert Sands, a security consultant for the company, will present: "Advances in Security Labels: Addressing the Counterfeiting Market," on September 25, 2003, as part of the "New Security & Brand Protection Solutions for the Converter & Brand Owner" portion of the conference. Appleton adds the focus will be on the growing business problem of counterfeiting, diversion and piracy; new technology and materials solutions; and developing a brand protection strategy.

"Sand will share his company's expertise in battling this insidious trend," states the co.'s press release. "His presentation will examine the challenge of brand protection and how security labels can help proactively fight product counterfeiting, diversion, and piracy." Appleton adds, at the company, Sands' role is the development of down-channel partners in the label and packaging industry for its line of security substrates, including its DocuCheck security papers as well as its DocuMark and TechMark products.

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